Campaign Manager

Role Overview:

We are looking for an experienced Campaign Manager to drive sales productivity through strategic campaign planning, data analysis and execution across field sales channels. The candidate will be responsible for analysing customer databases, identifying business opportunities, designing targeted sales campaigns and working closely with field sales teams to improve conversions and business performance.

The role requires strong analytical skills, excellent Excel and PowerPoint knowledge, business acumen and the ability to interact with senior business stakeholders.

Key Responsibilities:

- Design, plan and manage sales campaigns to drive business through field sales teams.

- Analyse large customer databases and identify cross-selling, upselling and business opportunities across financial products.

- Manage maturity-based campaigns for products such as Fixed Deposits, Insurance and other investment products.

- Analyse leads generated through digital channels and call centres, identify dropped or unconverted leads and develop strategies to convert them through field sales teams.

- Perform data analysis, customer segmentation and data cuts to identify potential business opportunities.

- Develop campaign strategies, define target customer segments and allocate leads to the appropriate sales teams and channels.

- Monitor campaign performance, sales conversions, productivity and business outcomes.

- Conduct regular reviews and prepare MIS reports, business presentations and campaign performance dashboards.

- Work closely with field sales teams and business heads to understand challenges and improve campaign effectiveness.

- Recommend changes in campaign strategies based on sales feedback, data insights and performance analysis.

- Identify gaps in existing sales processes and develop strategies to improve business productivity and conversions.

- Present campaign strategies, performance insights and business recommendations to senior management.