Campaign Manager

Key Responsibilities:

1. Campaign Strategy & Execution:

- Own end-to-end campaign planning and execution using SFMC and SFDC.

- Design and execute lead nurturing, conversion, and lifecycle journeys.

- Build and manage Salesforce Campaigns and align them with business objectives.

- Execute multi-channel campaigns: Email, SMS, WhatsApp, Push (where applicable).

2. SFMC Responsibilities:

- Build and manage journeys using Journey Builder.

- Create and manage Data Extensions, Contact Builder, and Automation Studio.

- Implement trigger-based and event-driven campaigns.

- Execute A/B testing and optimize campaigns for performance.

- Leverage Einstein features (Engagement Scoring, STO) where applicable.

3. SFDC Responsibilities:

- Configure and manage Leads, Contacts, Opportunities, Campaigns, and Campaign Members.

- Align CRM campaigns with Sales workflows, lead stages, and SLAs.

- Ensure lead routing, assignment, and follow-up visibility.

- Maintain data accuracy, deduplication, and CRM hygiene.

4. Performance & Analytics:

- Track and optimize CPL, CAC, conversion rate, ROI.

- Build and analyze campaign performance reports and dashboards.

- Provide actionable insights to CRM, Sales, and Leadership teams.

5. Stakeholder & Vendor Management:

- Collaborate with Sales, Tech, Analytics, Product, and Creative teams.

- Coordinate with external vendors and platform partners when required.

- Ensure compliance, consent management, and governance across channels.