Campaign Manager

Role Overview:

We are hiring a Campaign Operations Manager to own the end-to-end execution, optimization, and analytics of our customer communication strategy.

Key Responsibilities:

1. Business Growth & ROI Ownership

- Drive consistent growth across business lines through targeted campaigns

- Own campaign P&L; optimize spend based on ROI, incrementality, and payback

- Align campaign plans with business and revenue goals

2. Campaign Strategy & Execution

- Own campaign calendar and lifecycle journeys (onboarding, activation, retention, win-back, cross-sell)

- Ensure seamless execution with internal and external teams

- Maintain brand consistency across all communications

3. Customer Experience & Engagement Quality

- Define communication frequency and journey logic to avoid fatigue

- Monitor engagement health (unsubscribes, spam, sentiment)

- Improve personalization via segmentation and preference management

4. Analytics , Measurement and LTV Growth

- Track campaign impact on LTV, ARPU, CAC, and ROI

- Build dashboards, run cohort analysis, and conduct A/B tests

- Scale high-performing strategies based on data insights

5. Team Leadership and Development

- Manage and mentor a team of campaign executives

- Ensure quality, timely execution, and adherence to brand standards

- Drive continuous learning, feedback, and resource planning

6. Performance Monitoring & Optimization

- Track campaign KPIs and continuously optimize segmentation, timing, creative, and channel mix.

- Use A/B testing to learn from failures and scale winning variants

Requirements:

- 4-8 years experience in campaign operations, CRM, growth, or retention (ecommerce/fintech/consumer internet preferred).

- 1+ years of people management experience, with a track record of building and motivating high- performing teams.

- Strong analytics: SQL + Excel; experience building dashboards.

- Proven experience driving LTV improvements and managing ROI-driven budgets.

- A strong sense of consumer empathy-you know when a campaign is helpful versus when it becomes noise.

- Hands-on experience with CRM platforms (e.g., WebEngage, Clevertap, MoEngage).

- Excellent vendor management, project management, and stakeholder