Camp Automation - Specialist - Performance Marketing

Designation: Performance Marketing Specialist

JD:

Key Responsibilities:

- Lead the digital marketing team to achieve business and client objectives.

- Serve as the primary point of contact for clients, offering strategic consultation and support.

- Plan, launch, and manage digital advertising campaigns across platforms including Google Ads and Meta (Facebook/Instagram) Ads.

- Design and implement comprehensive digital marketing strategies aligned with client goals.

- Develop and execute content strategies across web, social media, and other digital channels.

- Set up and manage marketing automation workflows for nurturing leads and enhancing engagement.

- Create and optimize landing pages and lead generation forms.

- Analyze campaign performance data to generate actionable insights and optimize for maximum ROI.

- Report campaign results and performance metrics to clients regularly.

- Coordinate with third-party vendors, freelancers, or agencies as needed.

- Continuously evaluate and improve internal processes for better efficiency and outcomes.

Requirements:

- Minimum 2 years of hands-on experience in digital marketing with a proven track record of success.

- Experience managing and mentoring a team of digital marketers.

- Strong client communication and relationship management skills.

- Proven experience in lead conversion, especially through voice-based engagement or calling.

- Proficiency in Google Ads, Meta Ads, and marketing automation tools (e.g., HubSpot, Mailchimp, ActiveCampaign, etc.).

- Solid understanding of performance marketing metrics and web analytics tools.

- Excellent analytical, problem-solving, and organizational skills.