Cadila - Deputy General Manager - Strategy Marketing - International Business

Designation : DGM - Strategy Marketing for International Business

Location : Ahmedabad

Key Responsibilities:

Therapy Marketing Enhancement:

- Collaborate closely with the assigned therapy area to continuously improve existing marketing practices.

- Ensure marketing activities are fully aligned with business objectives and therapy goals.

Insight Mining & Strategic Mapping:

- Extract and analyze actionable market, physician, and patient insights.

- Develop and maintain attribute mapping to inform targeted marketing strategies and differentiated brand positioning.

Brand & Portfolio Planning:

- Build robust marketing and brand plans with a competitive edge.

- Strengthen the therapy portfolio and establish optimal product mix rationale.

- Drive tail-end brand optimization to maximize value across the portfolio.

Market Intelligence & Research:

- Support strategic and operational decisions through comprehensive market research, data gathering, interpretation, and trend analysis.

- Conduct competitive market intelligence to anticipate competitor moves and shape proactive strategies.

Execution Excellence:

- Deliver flawless execution of marketing initiatives in line with defined KPIs, ensuring maximum market reach.

- Proactively raise green/red flags on performance deviations and recommend timely corrective actions.

Exp : 12-15 yrs.

Qualification : B. Pharma / M. Pharma & MBA from top business school