Cadila - Deputy General Manager - Marketing Strategy - Acute Therapy Segment

Key Responsibilities:

Therapy Marketing Enhancement:

- Collaborate closely with the assigned therapy area to continuously improve existing marketing practices and ensure alignment with business objectives.

Insight Mining & Strategic Mapping:

- Extract and analyze actionable market and patient insights.

- Develop and maintain attribute mapping to inform targeted marketing strategies and brand positioning.

Brand & Portfolio Planning:

- Build robust marketing and brand plans with a competitive edge, ensuring portfolio strengthening and optimal product mix rationale.

- Drive tail-end brand optimization to maximize value from the entire portfolio.

Market Intelligence & Research:

- Support business decisions through comprehensive market research data gathering, interpretation, and trend analysis.

- Conduct competitive market intelligence to anticipate market moves and guide proactive strategies.

Execution Excellence:

- Deliver flawless execution of marketing initiatives as per set KPIs, ensuring reach to the last mile.

- Raise green/red flags proactively to indicate performance deviations and recommend timely course corrections