Role Overview:

We are looking for a Marketing & Growth Manager to drive student acquisition, engagement, and retention through data-driven marketing strategies.

The role involves planning and executing digital marketing campaigns across search, social media, email, and community channels to increase brand awareness, attract prospective learners, and support business growth.

Key Responsibilities:

- Develop and execute marketing strategies to drive student acquisition and business growth.

- Plan and optimise digital campaigns across search engines, social media, email, and other relevant channels.

- Analyse campaign performance, website traffic, conversion rates, and customer acquisition metrics.

- Identify opportunities to improve lead generation, conversion, engagement, and retention.

- Develop and execute growth experiments to improve marketing effectiveness.

- Coordinate marketing campaigns and promotional activities for courses and learning programmes.

- Support audience segmentation and targeted communication to engage prospective and existing learners.

- Collaborate with content, design, product, and sales teams to deliver integrated marketing initiatives.

- Monitor marketing KPIs and prepare performance reports with actionable recommendations.

- Research market trends, learner behaviour, and competitor activities to identify growth opportunities.

- Manage email and community marketing initiatives to strengthen learner engagement and retention.

Required Skills & Qualifications:

- 2 - 5 years of experience in digital marketing, growth marketing, performance marketing, or a related field.

- Understanding of student acquisition, lead generation, and conversion optimisation.

- Experience with search marketing, social media marketing, email marketing, and campaign analytics.

- Ability to analyse marketing data and make data-driven decisions.

- Familiarity with web analytics and marketing performance metrics.

- Strong communication, project management, and stakeholder coordination skills.

- Ability to manage multiple campaigns and prioritise tasks effectively.

Preferred Skills:

- Experience in EdTech, online learning, or education-focused businesses.

- Familiarity with marketing automation, CRM tools, and audience segmentation.

- Experience with growth experiments, funnel optimisation, and retention campaigns.