About BuyerForesight:

BuyerForesight is a global, end-to-end demand generation agency that empowers businesses to connect with the right prospects through authentic, conversation-driven engagements backed by data-driven intelligence.

We create powerful micro-events and large-scale productions that drive measurable business outcomes for our clients.

The Role:

We're seeking a hands-on Customer Marketing Operations Director to bridge the gap between marketing strategy and flawless event execution.

This role combines agency-side client management with operational excellence, ensuring our events deliver measurable marketing results while leveraging our core strengths in audience intelligence and vendor partnerships.

Key Responsibilities:

Event Marketing Operations:

- Liaise with Event Production team to ensure end-to-end event production, from initial strategy development through post-event analysis for multiple concurrent client campaigns.

- Translate client marketing objectives into targeted event experiences using our proprietary audience intelligence.

- Coordinate with creative teams to ensure event design aligns with broader marketing campaign goals.

Client Partnership & Campaign Management:

- Serve as primary operational point of contact for assigned client accounts.

- Lead client calls, present campaign strategies, and provide regular performance updates.

- Collaborate with account management to develop integrated marketing campaigns where events drive lead generation and brand engagement.

- Manage campaign timelines, budgets, and deliverables across multiple clients simultaneously.

Team Management:

- Oversee a team of 20-30 full-time employees which includes:

- Regional Customer Success Managers (Direct Reports).

- Audience Acquisition Team Leads (Direct Reports).

- Campaign Specialists (Managed by CSMs).

- Data Research Associates (Managed by CSMs).

Performance & Analytics:

- Track and analyze campaign performance metrics, connecting event activities to marketing outcomes and ROI.

- Use audience data and campaign insights to continuously optimize event experiences and operational processes.

- Provide detailed post-event analysis and recommendations for future campaigns.

Required Qualifications:

Experience:

- 12-15 years of progressive experience in marketing operations, event marketing, or experiential marketing with demonstrated leadership responsibility.

- Proven track record managing events at marketing agencies or in-house marketing teams.

- Experience with both micro-events and large-scale productions across various industries.

- Background in campaign management with understanding of marketing attribution and ROI measurement.

Skills:

- Strong project management capabilities with experience using tools like Asana, Monday.com, or similar platforms.

- Vendor management experience including contract negotiation and relationship building.

- Proficiency with marketing technology stack including CRM systems, event platforms, and analytics tools.

- Understanding of integrated marketing campaigns and cross-channel optimization.

Competencies:

- Client-facing communication skills with ability to present strategies and manage expectations.

- Data-driven mindset with experience using audience insights to inform event design.

- Crisis management abilities with proven experience handling real-time event challenges.

- Team coordination skills for managing freelancers, temporary staff, and external partners.

Preferred Qualifications:

"- Experience at experiential marketing agencies or event marketing firms.

- Background in B2B marketing with understanding of lead generation and nurturing processes.

- Project management certification (PMP or equivalent).

- Experience with marketing automation platforms and lead management systems.