Reporting To: CEO / Founder

Experience: 14 - 18 Years in Digital Media & Marketing

Location: Mumbai

Team Size: Cross-functional; builds and leads own unit

Mandate: Revenue generation, brand building & BU P&L ownership

About the Role

We are looking for a seasoned digital media professional to lead and grow our 360- Digital Marketing business unit from the front. This is not a management-by-committee role - it is a builder's role. The ideal candidate has been the driving force behind mandates in past organisations, has a proven track record of generating business, and is now ready to own something entirely - with the full backing of the organisation and the freedom to shape the unit in their vision.

KEY RESPONSIBILITIES

Business Development & Revenue Ownership

- Own the P&L of the Digital Marketing Business Unit end-to-end

- Proactively identify, pitch, and acquire new clients across industries

- Build and nurture a robust pipeline through personal network, partnerships, and outreach

- Drive revenue targets through organic growth as well as strategic inorganic plays

Campaign Strategy & Execution

- Lead strategy and oversight across organic campaigns (SEO, content marketing, community, PR)

- Direct inorganic/paid media campaigns - SEM, programmatic, social media advertising, influencer marketing

- Ensure integrated, data-led execution that delivers measurable ROI for clients

- Stay ahead of platform algorithm changes, industry trends, and emerging channels

CEO / CXO Thought Leadership Positioning

- Craft and execute personal branding and thought leadership strategies for C-suite executives

- Develop content calendars, LinkedIn positioning, speaking engagements, media placements, and whitepapers

- Build executive visibility programs that translate to brand equity and business value for clients

Team Building & Leadership

- Recruit, mentor, and build a high-performance digital marketing team from scratch

- Create a culture of accountability, innovation, and client-centricity within the BU

- Set clear KPIs, review performance, and coach team members to grow

Client Management & Retention

- Act as the senior point of contact and trusted advisor for key client relationships

- Ensure client satisfaction, retention, and upsell/cross-sell across service lines

- Represent the organisation at industry events, conferences, and client engagements

IDEAL CANDIDATE PROFILE

What You've Done

- 14-18 years of experience in digital media, with at least 5 years in a leadership or P&L role

- Demonstrated ability to independently win and grow client mandates

- Deep hands-on expertise in both organic and paid/inorganic digital campaigns

- Successfully built or scaled a business unit, practice, or agency vertical

- Track record of positioning senior executives (CEO/CXO/Founders) as thought leaders

TECHNICAL COMPETENCIES

- Organic Digital Marketing

- SEO / SXO Strategy & Execution

- Content Marketing & Storytelling

- Social Media Management & Growth

- PR, Earned Media & Community Building

Inorganic / Paid Media

- Google Ads / SEM / PPC

- Programmatic & Display Advertising

- Social Media Advertising (Meta, LinkedIn)

- Influencer & Performance Marketing

Analytics & Business Acumen

- Digital Analytics (GA4, Adobe, etc.)

- P&L Management & Business Development

- CRM, Marketing Automation & Martech Stack

Thought Leadership & Branding

- CEO / CXO Personal Branding Programs

- Executive Content & LinkedIn Strategy

- Reputation Management & Media Training