Business Product Head - Wires

We are hiring for a fast-growing, PE-backed consumer electricals organisation that manufactures and markets a broad portfolio across lighting, fans, switchgear, and residential wires (LDC). The company is now strengthening leadership for its wires vertical in the West region.

Role Overview:

The Wire Product Head - Maharashtra will lead the end-to-end wires portfolio for the West region, driving revenue, distribution expansion, channel excellence, and category penetration across electrical retail and institutional markets. This role is pivotal in shaping Maharashtra into a high-growth and high-share region for the wires business.

Key Responsibilities:

- Lead the P&L and growth agenda for the wires category in Maharashtra.

- Strengthen and scale distribution across Mumbai, Pune, Nashik, Nagpur, and other key markets.

- Build strong relationships with electricians, retailers, distributors, and institutional buyers.

- Design and execute channel schemes, trade promotions, and GTM activities to drive market pull.

- Collaborate with zonal sales teams to enhance productivity, coverage, and SKU penetration.

- Conduct competition mapping, pricing intelligence, and channel analytics.

- Manage demand planning, inventory, and forecasting for the wires vertical.

- Ensure brand visibility, compliance, and product standards across retail touchpoints.

Ideal Candidate Profile

- 8-14 years in wires & cables, electricals, or FMCG-electricals.

- Strong understanding of the Maharashtra electrical trade ecosystem.

- Experience in scaling categories or managing wire-specific portfolios.

- Deep relationships with key electrical channel partners.

- Execution-driven, entrepreneurial, and comfortable in high-growth environments.

Why This Role

- Lead a high-potential, strategic category in one of India's most important regions.

- High visibility with regional & national leadership.

- Opportunity to build a long-term growth engine for the wires vertical.