Business Head - Sales & Marketing - Agrochemicals

Business Head - Sales & Marketing (Pan India)

Experience: 20+ Years

Education: Bachelor's/Master's degree in Chemistry or Agriculture, MBA - Marketing, Finance, or a similar specialization

Location: Bangalore (position requires extensive Pan-India travel)

Reporting To: Managing Director / CEO

Industry Preference: Agrochemicals / Specialty Chemicals / Crop Protection

Role Overview:

The Business Head owns the Brand Business end-to-end - the branded, B2C-facing arm of business. This is a P&L-accountable leadership role responsible for setting and delivering the sales and marketing strategy for the branded portfolio, building and leading a Pan-India sales and marketing organization, and ensuring the brand's competitive position in a fast-moving agrochem and crop-nutrition market.

Key Responsibilities:

1. Business Strategy & Growth:

- Develop and execute comprehensive sales and marketing strategies for the Brand Business

- Identify growth opportunities and competitive threats across product categories and geographies

- Own the CBB P&L - topline delivery, market-share objectives, and bottom-line accountability

- Lead annual business planning, budgeting, and sales-force/organization design

2. Pan-India Sales Leadership:

- Provide leadership and direction to the Pan-India sales and marketing team

- Set and cascade sales targets across regions/zones; hold the organization accountable for delivery

- Build and maintain relationships with key distributors, dealers, and channel partners nationally

3. Brand & Marketing Execution:

- Own brand positioning and go-to-market strategy for the branded portfolio

- Plan and optimize marketing/promotional spend for campaign effectiveness and ROI

- Lead new product introduction (NPI) launches

4. Cross-Functional Collaboration:

- Collaborate with product development to align the branded portfolio with market and grower needs

- Work with supply chain to ensure product availability aligns with sales and campaign plans

- Partner with finance on budgeting, pricing, and margin management

5. Performance Monitoring & Governance:

- Monitor and analyze sales performance metrics to track progress and optimize strategy

- Own the Trade receivable and control the Working capital

- Own forecast accuracy and sales planning discipline

6. Regulatory & Industry Compliance:

- Maintain strong working knowledge of regulatory requirements in the agrochemical sector

- Ensure sales, marketing, and promotional practices remain compliant