1. Business Strategy & Leadership

- Define and execute the strategic roadmap for profitable growth in the country.

- Translate brand vision into local execution aligned with cultural and consumer nuances.

- Lead cross-functional teams (Retail, Marketing, Merchandising, Supply Chain, Finance, HR, Technology).

- Own the P&L and drive EBITDA-positive operations.

2. Retail Expansion & Operations

- Identify, evaluate, and finalize store locations - high streets, malls, transit hubs, and tourist zones.

- Oversee store rollout timelines, design standards, and launch efficiency.

- Drive operational excellence across all stores: SOP adherence, VM compliance, CX standards.

- Plan and execute a kiosk/store-in-store format to maximize retail footprint and accessibility.

3. Category Management & Merchandising

- Adapt global assortments to local trends and seasonal preferences.

- Ensure right product mix, freshness, pricing strategy, and sell-through targets.

- Build data-driven mechanisms for product performance, replenishment, and markdown optimization.

4. Sales, Marketing & Brand Building

- Lead omni-channel strategy: retail, eCommerce, marketplaces.

- Plan localized brand marketing campaigns: digital, in-store, influencer, and PR.

- Launch flagship stores and local collaborations/IP to create buzz and footfall.

- Build tourism-oriented merchandising and location-specific SKUs to tap into high-footfall destinations.

5. Supply Chain & Inventory Management

- Collaborate with global sourcing and warehouse teams to streamline inbound supply chain.

- Ensure availability at the store level with minimal stockouts or overstocking.

- Monitor logistics cost and efficiency, especially for geographically distributed regions.

6. Franchise & Partner Management (if applicable)

- Evaluate and onboard franchise partners.

- Monitor franchisee adherence to brand guidelines, training, and financial performance.

7. Team Building & Culture

- Build a strong team across functions and establish performance-driven culture.

- Attract and retain talent in operations, marketing, merchandising, and finance.

- Drive leadership development and succession planning.

Candidate Profile:

Experience:

- 12-18 years of experience in retail, FMCG, or lifestyle brand management.

- Prior experience in P&L management, multi-store operations, and scaling consumer brands.

- Exposure to retail expansion and mall negotiations preferred.

Education:

- MBA from a top-tier business school preferred (not mandatory with strong experience).

Skills & Traits:

- Strong business acumen and entrepreneurial mindset.

- Ability to work in a fast-paced, consumer-driven environment.

- Hands-on with data, dashboards, and operational metrics.

- Excellent communication and stakeholder management skills.

- Creative thinking with a bias for execution.