Roles & Responsibilities:

- Own full P&L for DEAGE and deliver revenue targets and profitable growth.

- Define 3-year business strategy for India and international expansion.

- Build annual operating plan, budgets, and performance dashboards.

- Scale across D2C, Amazon, Flipkart, health marketplaces, modern trade, premium pharmacies, and clinics.

- Build new-age channels including doctor networks, wellness centers, and corporate wellness.

- Drive international B2B via Alibaba and export partners.

- Position DEAGE as the most trusted longevity brand in India.

- Oversee ATL, BTL, influencer, doctor, and digital campaigns.

- Lead product launches and storytelling around science, longevity, and aging well.

- Drive new product development in anti-aging, cellular health, NAD+, collagen, adaptogens, and longevity stacks.

- Work with R&D to ensure clinical efficacy, clean labels, and premium packaging.

- Manage full product lifecycle from ideation to commercialization.

- Champion D2C and marketplace growth with performance marketing and retention.

- Use data, CRM, and community to build LTV and brand loyalty.

Ideal Candidate:

- Strong Business/P&L Head profile with end-to-end ownership of a health, wellness, or premium FMCG/D2C health brand.

- Must have 9+ years of experience, including 3+ years as a Business Head/GM.

- Proven full P&L ownership in Nutraceuticals, Wellness, Longevity, Premium FMCG, or D2C Health brands.

- Track record of scaling a business to 100 Cr+ revenue.

- Expertise in multi-year business strategy, annual operating plans, budgets, and performance dashboards.

- Experience scaling across D2C, Amazon, Flipkart, health marketplaces, modern trade, premium pharmacies, and clinics.

- Strong brand-building and marketing leadership (ATL, BTL, influencer, doctor, digital) plus NPD and portfolio management.

- D2C, retail, and e-commerce growth expertise using performance marketing, data, CRM, and community to build LTV.

- Deep understanding of the longevity, anti-aging, and premium wellness consumer.

- Entrepreneurial, data-driven, hands-on leader with excellent communication and external stakeholder management.

- MBA preferred; Tier-1 background a plus.

- International/B2B export experience and R&D collaboration exposure preferred.