Business Head - Online Business

Key Responsibilities:

Revenue Strategy & Digital P&L Management

P&L Ownership: Full accountability for top-line revenue (NOT) and bottom-line profitability. Manage marketing budgets, discounting depth, and operational costs.

Channel expertise - Hands on experience in managing D2C and MP

Pricing & Promotion: Design dynamic pricing frameworks and promotional calendars that drive volume without eroding brand equity

Growth & Marketing

- Performance Marketing: Collaborate with the brand team and optimize CAC and ROAS across Meta, Google, and other paid avenues.

- Meta & Google Specialist: Oversee large-scale campaigns across FB/IG (DABA/DPA), Google Search, Shopping (PMax), and YouTube.

- Retention & LTV: Drive repeat purchase behaviour through advanced CRM segmentation, loyalty programs, and omni channel initiatives.

Product, Assortment & Merchandising

- Assortment Planning: Curate a catalogue across the category. Balance high-margin private labels with popular international and national brands.

Technology & Innovation Roadmap

- Product Vision: Act as the bridge between business and tech to build features like AI-based Fit Recommendations

Brand & Customer Experience

- Content Strategy: Oversee "education-led" commerce-using video and blogs to help women navigate styles and solve pain points.