Business Head - Offline - Personal Care

Business Head - Offline | PE backed new-age personal care brand

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Job Type - Permanent

Description - The incumbent will be responsible for directly working with the top leadership and building the next phase of growth channel for the firm.

Client Details:

The company is a fast growing organisation operating in the FMCG sector with a focus on beauty & personal care segment. They are committed to delivering high-quality products and building a strong presence in the market through innovative sales strategies. Featured & funded on Shark Tank, has won place in houses of lakhs of consumers across the country.

Key Responsibilities:

1. Offline Business Strategy

- Define and drive the offline growth strategy for a BPC brand across GT & MT channels .

- Identify expansion opportunities across geographies, formats, and channels

- Build a scalable roadmap for offline revenue growth

2. Distribution & Network Expansion (GT)

- Build and scale distributor, stockist, and retailer network

- Strengthen market coverage and penetration across regions

- Ensure efficient last-mile execution

3. Modern Trade & Key Accounts (MT)

- Lead partnerships with modern retail chains and key accounts

- Drive listing, negotiations, joint business plans (JBPs)

- Ensure strong visibility, promotions, and category growth

4. Team Leadership & Capability Building

- Build, lead, and mentor regional sales teams and channel managers

- Drive performance management and capability development

- Establish clear KPIs and accountability frameworks

5. Trade Marketing & Execution

- Collaborate with marketing to drive offline campaigns and activations

- Ensure strong in-store visibility, merchandising, and brand presence

6. Supply Chain & Operations Alignment

- Work closely with supply chain to ensure inventory planning and availability

- Optimize logistics, reduce stock-outs, and improve fill rates

Profile:

We're specifically looking at talent from the following pools:

- D2C Ecosystem Talent

- Leaders currently leading the Offline charter for D2C brands

- Pedigree FMCG talent with New-Age business Exposure

- Candidates from top FMCGs with at ~2 years in unstructured / startup-like setups

- Core FMCG Leaders

- Proven operators with deep expertise in offline distribution, General Trade scaling, and market expansion

What will make you successful in this role?

- Minimum 12+ years of relevant experience

- Ability to think beyond traditional FMCG playbooks

- Strong strategic orientation with hands-on execution capability

- Experience in building distribution channels from scratch

- Comfort in navigating ambiguity and driving outcomes in a fast-paced environment

Job Offer:

- Opportunity to work with a PE backed new-age personal care brand

- Opportunity to build the offline sales vertical, working with the co-founders.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Purnendu Pradhan at +91 22 6903 6682.

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