Job Summary:

We are seeking an experienced and driven Marketing Professional to lead marketing initiatives for our automotive lighting products in the Off Road Segments -Construction & Agriculture Equipment. The ideal candidate will possess deep industry knowledge, a strong understanding of OEM dynamics, and a track record of executing successful go-to-market strategies.

1. Market Strategy & Planning:

- Develop and execute marketing strategies to increase market share in all the core segments of the company.

- Conduct market research, competitive analysis, and customer segmentation.

- Identify emerging trends, customer needs, and innovation opportunities.

2. Product Marketing:

- Collaborate with R&D and product development teams to define product positioning, features, and value propositions.

- Oversee the lifecycle management of products from concept to launch and beyond.

- Ensure compliance with automotive industry standards and regulations.

3. Sales Enablement:

- Support the sales team with marketing tools, product training, and promotional campaigns.

- Develop marketing collateral including brochures, product guides, case studies, and digital content.

4. Branding & Communication:

- Enhance brand presence through targeted campaigns, trade shows, digital marketing, and PR activities.

5. Channel & Partner Management:

- Build relationships with OEMs.

- Design programs for channel engagement, co-marketing, and incentives.

- Create Sales pipelines & forecasts for new potential customers.

6. Performance Tracking & Reporting:

- Monitor Business performance, lead generation, and ROI.

- Regularly report on KPIs and marketing effectiveness to senior leadership.

- Create comprehensive business plans for execution of Management Objectives.

7. Market Intelligence:

- Conduct market analysis to track trends in the Automotive Segment.

- Generate insights from customer data, competitive benchmarking, and industry reports.

8. Event Management:

- Organize and represent the company at trade shows, industry expos, and technical conferences.

- Coordinate product demos, Displays & Tech Shows tailored to target audiences.

9. Budgeting & ROI Tracking:

- Manage Business Development budgets effectively and analyze performance to ensure optimal ROI.

Requirements:

- Bachelor's degree in Marketing, Engineering, or related field (MBA preferred).

- 15~25 years of marketing experience in the automotive or auto components industry, preferably in lighting or electronics.

- Deep knowledge of the OEM Market.

- Strong analytical, project management, and communication skills.

- Willingness to travel for client meetings, exhibitions, and field research.

Desirable:

- Experience working with automotive lighting technologies (e.g., LED, halogen, sensor integration).

- Familiarity with Tier 1 or Tier 2 automotive suppliers.

- Proficiency in CRM tools, marketing automation platforms, and data analysis.