Role Overview:

As the Business Head - Monetisation, you will be at the forefront of driving revenue growth and profitability for our organisation across various product lines and markets. Your day-to-day will involve strategic planning, execution, and optimisation of monetisation strategies. You will collaborate closely with product, marketing, sales, and technology teams to identify new revenue streams, enhance existing monetisation models, and ensure alignment with overall business objectives. This role directly impacts the company's financial performance and market position by maximising revenue generation and creating sustainable value for our stakeholders.

Key Responsibilities:

- Develop and execute comprehensive monetisation strategies aligned with the company's overall business goals to drive revenue growth and profitability.

- Own the cluster's revenue target, Gross Profit Margin across categories, Drive AOP planning, quarterly/monthly forecasting, Defend margins through pricing discipline, mix optimisation, and cost-to-serve

- Own the GTM for all categories - Build GTM Full Funnel solutions - leveraging in-market audience retargeting/re-marketing on Google and Meta to deliver outcome-led campaigns for clients

- End-to-end ownership of the Monetisation engine - fulfilment, quality, pilots, marketing-led generation, organic, and product interventions

- Identify and evaluate new revenue opportunities through market research, competitive analysis, and understanding of customer needs to expand the company's revenue streams.

- Optimise existing monetisation models, including pricing, packaging, and promotions, to maximise revenue generation from current products and services.

- Collaborate with product, marketing, sales, and technology teams to ensure seamless integration of monetisation strategies across all touchpoints to enhance customer experience and drive adoption.

- Monitor and analyse key performance indicators (KPIs) related to monetisation, such as revenue, ARPU, and customer lifetime value, to identify areas for improvement and track progress against goals.

- Lead and mentor a team of monetisation professionals, providing guidance, coaching, and development opportunities to foster a high-performance culture.

- Manage the P&L for the monetisation function, ensuring efficient resource allocation and cost management to achieve financial targets.

Required Skillset:

- Proven ability to develop and execute successful monetisation strategies, demonstrating a strong understanding of pricing models, revenue optimisation techniques, and market dynamics.

- Exceptional leadership and team management skills, with a track record of building and motivating high-performing teams to achieve ambitious goals.

- Excellent analytical and problem-solving skills, capable of using data to identify opportunities, make informed decisions, and drive continuous improvement.

- Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence stakeholders at all levels.

- Deep understanding of digital business models and the ability to adapt to a fast-paced, dynamic environment.

- Demonstrated experience in managing P&L responsibilities and achieving financial targets.