The role is for marketing professionals with a knack for innovation in product development & capability to create a brand positioning that resonates strongly with the consumers. The role covers active involvement with the creative agencies to plan & create campaigns that differentiate in cluttered media, and active coordination with the sales team to channel & implement marketing strategies. The incumbent shall be driving ATL, and BTL campaigns and shall be a guide to pre-sales to in-house digital. A bias for high-quality delivery with minimal will be key to success in this profile. The role also entails intensive work in New Product Development for projects with a turnover of a few hundred crores. Roles and Responsibilities: 1. Brand: To use various communication channels (advertising, PR, BTL, etc.) through various mediums to create enhanced target audience awareness of target brand attributes in a cost-effective fashion and to deliver required footfalls in quality and quantity - leading to positive change in brand perception 2. Delivering target NPV (annually at market level and project-wise, both in absolute terms and in % terms) - measured by Targeted Gross Contribution - in Value and %age terms as per business plan 3. To create and manage world-class real estate brands using advertising and other marketing tools 4. To provide adequate and fast market intelligence inputs for ensuring a robust pricing strategy and mechanism for each product on an ongoing basis The team works towards developing a multi-pronged and differentiated approach to brand building from the point of conceptualizing the product, developing a differentiated product positioning and marketing strategy, and managing various marketing programs and customer interactions till the point of handover to the customer. The group strongly believes in using 'brand' as a differentiator and has developed itself as a pioneer of branded realty, delivering consistent brand experience across customer touchpoints. Competencies: - Building brand strategy - New product development - Effective consumer understating - Brand communication development - Go-to-market strategy - Capable of handling multiple stakeholders and managing their expectations with responsibility and confidence - Taking quick and effective calls to resolve execution-specific issues that arise from time-to-time - Adaptable to different / rapidly changing circumstances - Ability to manage client conversation & manage relationships

Mumbai

Business Head - Marketing - Real Estate 

Job Description for Business Head - Marketing - Real Estate  in Talent Syndicate Private Ltd in  Mumbai for (13-16) years of experience. Apply Now!