About the job

Overview:

- The Business Head of Marketing will be a key member of the leadership team, responsible for developing and executing the overall marketing strategy to drive revenue growth and brand awareness.

- This role requires a highly strategic and results-oriented individual with proven experience leading and managing marketing teams in a B2B environment.

- The objective is to build and strengthen brand presence, generate high-quality leads, and ultimately contribute significantly to the company's bottom line.

Key Responsibilities:

- Develop and implement comprehensive marketing strategies aligned with overall business objectives.

- Lead and manage a high-performing marketing team, providing mentorship and guidance.

- Develop and manage the annual marketing budget, ensuring optimal ROI on all marketing initiatives.

- Oversee all aspects of the marketing mix, including digital marketing, content marketing, event marketing, and public relations.

- Analyze market trends and competitor activities to identify opportunities and threats.

- Develop and implement lead generation strategies to support the sales team.

- Track key marketing metrics and provide regular reports on performance.

- Collaborate closely with the sales team to ensure alignment between marketing and sales activities.

- Build and maintain strong relationships with key stakeholders, including clients, partners, and industry influencers.

- Develop and maintain a strong brand identity and messaging across all channels.

- Stay abreast of the latest marketing trends and technologies.

Technical Skills:

- Proficiency in marketing automation tools ( HubSpot, Marketo).

- Experience with CRM systems (Salesforce).

- Strong analytical skills, including proficiency in using marketing analytics platforms ( Google Analytics).

- Expertise in SEO, SEM, and social media marketing.

- Proficiency in using design software (Adobe Creative Suite - desirable, not mandatory).

- Experience with marketing budget management and financial reporting.

Required Qualifications:

- Degree in Marketing, Business Administration, or a related field.

- MBA or equivalent advanced degree is preferred.

- Minimum of 8 years of experience in marketing, with at least 5 years in a leadership role.

- Proven track record of success in developing and executing successful B2B marketing strategies.

Skills & Experience:

- Marketing: Deep understanding of the entire marketing landscape, including traditional and digital channels.

- Proven ability to develop and implement integrated marketing campaigns that drive results.

- Sales: Strong understanding of the sales process and ability to collaborate effectively with the sales team.

- Experience in lead nurturing and lead qualification is crucial.

- B2B Sales: Significant experience in generating leads and closing deals in a B2B environment.

- Understanding of B2B buyer behavior and decision-making processes is essential.

- Digital Marketing: Extensive experience with various digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.

- Proven ability to leverage digital marketing to generate leads and drive revenue.

- Data-driven decision making is critical.

Desired Skills and Experience - marketing, sales, b2b sales, digital marketing