Business Head - General Trade/Modern Trade & eCommerce - FMCG

A leading consumer brand is looking for an experienced business leader to drive and scale its General Trade (GT), Modern Trade (MT), and Ecommerce business across India.

This is a high-impact leadership role with end-to-end responsibility for business growth, channel strategy, distribution expansion, key account management, ecommerce acceleration, and overall P&L delivery.

Key Responsibilities:

- Own and drive the GT, MT, and Ecommerce business strategy and P&L.

- Lead national business growth across General Trade, Modern Trade, Ecommerce, Omni-channel, and Emerging Retail channels.

- Develop and execute robust Go-to-Market (GTM) and Route-to-Market (RTM) strategies.

- Drive distribution expansion, market penetration, and market share growth across channels.

- Manage strategic relationships with key national and regional retail partners.

- Lead Joint Business Planning (JBP), Terms of Trade (TOT), commercial negotiations, and annual business planning.

- Accelerate Ecommerce growth through marketplace partnerships, digital commerce initiatives, and omnichannel integration.

- Drive category growth, assortment optimization, trade marketing, visibility, and new product launches.

- Collaborate closely with Marketing, Finance, Supply Chain, Category, and Ecommerce teams to deliver business objectives.

- Build and lead high-performing teams while fostering a culture of execution excellence and accountability.

Desired Profile:

- 15+ years of experience in FMCG, Beauty, Personal Care, Consumer Healthcare, Retail, or Consumer Goods sectors.

- Proven leadership experience across General Trade, Modern Trade, and Ecommerce channels.

- Strong track record of managing large-scale businesses with P&L ownership.

- Deep expertise in GTM, RTM, Distribution, Key Account Management, Trade Marketing, and Revenue Growth.

- Experience handling large national accounts and driving strategic business partnerships.

- Demonstrated success in building and scaling high-performance teams.

- MBA/PGDM from a reputed institute preferred.

Preferred Background:

Candidates currently working in leadership roles across:

- FMCG

- Beauty & Personal Care

- Consumer Healthcare

- Consumer Goods

- Retail

- Omnichannel Businesses

Key Skills:

GT | MT | Ecommerce | Omnichannel | P&L Management | Route to Market (RTM) | Go To Market (GTM) | Distribution Expansion | Key Account Management | Joint Business Planning (JBP) | Trade Marketing | Revenue Growth Management | Category Management | Customer Development | Sales Leadership | Market Share Growth | Business Transformation | Team Management