Key Responsibilities:

1. P&L Ownership:

- Own the complete P&L of the Smart Investor business revenue, margin, and growth targets.

- Define annual and quarterly business plans in partnership with leadership.

- Drive monetisation through multiple revenue streams: subscriptions, advertising, partnerships and events.

2. Subscriber Acquisition & Customer Lifecycle:

- Design and execute the subscriber acquisition model across digital and physical channels.

1. Build and optimise digital funnels social media, SEO/SEM, email, in-app and affiliate.

2. Define nurture journeys that convert free or trial users into premium subscribers.

3. Develop retention and re-engagement programmes to maximise LTV.

- Champion a data-driven approach to customer acquisition costs (CAC) and payback periods.

- Work closely with the marketing team on brand campaigns, content-led growth and performance marketing.

3. Channel & Partner Ecosystem:

- Identify, negotiate and manage strategic channel partnerships including advertisers, distribution partners and product integration partners.

1. Structure long-term lead-generation arrangements with financial advertisers (mutual funds, insurance, broking, lending).

2. Integrate advertiser acquisition flows seamlessly within the app experience.

3. Curate co-branded or white-label offerings that complement the app's core proposition of personalised financial content.

- Build a robust partner pipeline; manage partner P&Ls and SLAs independently.

4. Product & Technology Collaboration:

- Serve as the business voice in the product roadmap translating market signals and user feedback into actionable feature priorities.

- Maintain a working understanding of AI/ML capabilities including recommendation engines, personalisation algorithms and conversational interfaces to drive meaningful product improvements.

- Partner with the tech and product teams on A/B experiments, funnel analytics and feature rollouts.

5. Leadership & Cross-functional Collaboration:

- Lead and develop a high-performing business team with clear ownership and accountability.

- Collaborate seamlessly with Editorial, Marketing, Sales, Product and Tech teams.

- Foster a culture of speed, experimentation and customer obsession.

Ideal Candidate Profile:

Experience & Background:

- 15-20 years of progressive experience in digital financial services, fintech or financial media.

- Proven track record of managing a P&L in a digital-first business environment.

- Prior experience at a new-age fintech, digital broker, or financial media company strongly preferred.

- Demonstrated success in building subscriber or customer acquisition funnels at scale.

- Experience structuring and managing advertising or distribution partnerships in financial services.

- The person needs to have sound understanding of Digital Marketing (Non-negotiable).

Skills & Competencies:

- Digital Acumen - hands-on fluency with digital marketing, growth metrics (CAC, LTV, NPS, churn) and product analytics.

- Commercial Sharpness - ability to identify, structure and close partnership deals; strong financial modelling skills.

- Technology Literacy - comfortable engaging with product and engineering teams; working knowledge of AI/ML applications in consumer products.

- Leadership - experience managing multi-functional teams; inspires confidence across direct reports and peer stakeholders.

- Communication - strong executive presence; ability to represent the brand externally with partners, advertisers and at events.