JOB DESCRIPTION:

Job Title: Business Head - FPD

Location: Noida Corporate Office, Sector 125

Reports To: Chief Business Officer

Job Type: Full-Time

Department: Sales & Distribution

Experience: 15 - 20 Years

Role Overview:

We are seeking a visionary Business Head of Financial Product Distribution (FPD) to lead our transition from a transactional payments platform to a comprehensive rural wealth and credit ecosystem.

You will own the end-to-end P&L for the distribution of third-party financial products, including Credit/Loans (Personal, Business, Agri), Investments (Mutual Funds, Digital Gold), Savings (FDs), and Demat accounts. Your mission is to democratize access to formal credit and wealth-creation tools for rural India by partnering with top-tier AMCs, NBFCs, and Banks, and distributing these sachet-sized products through our assisted-digital Adhikari network.

Key Deliverables:

Strategy & P&L Ownership:

- Own the top-line revenue, bottom-line profitability, and unit economics for the entire FPD vertical.

- Develop a multi-year strategic roadmap to increase the penetration of credit and investment products among rural consumers.

- Identify high-margin, high-demand financial products suitable for the assisted-digital (B2B2C) model and design the go-to-market (GTM) strategy for each.

Strategic Partnerships & Commercial Alliances:

- Identify, onboard, and manage deep relationships with third-party product manufacturers: NBFCs and Banks (for credit/loans), AMCs (for mutual funds), and Wealthtech platforms (for Digital Gold/Demat).

- Negotiate highly favorable commercial constructs, commission structures, and revenue-sharing agreements to maximize platform profitability.

- Liaise continuously with partners to co-create "sachet-sized" financial products tailored to the rural consumer (e.g., micro-SIPs, small-ticket unsecured loans).

Network Enablement & Distribution:

- Work closely with Zonal Sales and Marketing teams to drive adoption of FPD products across the Adhikari network.

- Build comprehensive vernacular training modules to simplify complex financial products (like mutual funds or loan terms), ensuring Adhikaris can confidently educate and cross-sell to their local communities.

- Design and execute incentive structures that drive active merchant participation and consistent lead generation.

Product Journey & Digital Experience:

- Collaborate with Product and Tech teams to build seamless, 100% paperless, and API-driven digital journeys for customer onboarding, KYC, and product issuance.

- Focus on reducing friction in the loan origination system (LOS) and investment funnels to minimize drop-offs and improve conversion rates.

Regulatory Compliance & Risk Management:

- Ensure all distribution practices comply with the guidelines set by relevant regulatory bodies (RBI for credit facilitation, SEBI/AMFI for mutual funds, etc.).

- Implement strong data privacy measures and ensure transparent, mis-selling-free customer journeys.

- Work with NBFC/Bank partners to monitor portfolio quality and collection assistance where applicable.

Skills & Capabilities Required:

- Experience: 15 - 20 years of leadership experience in Financial Product Distribution, Wealth Management, Retail Lending, or Fintech alliances.

- Domain Expertise: Deep understanding of retail credit (unsecured/secured), wealth products (Mutual Funds, Gold, FDs), and the regulatory landscape governing third-party distribution in India.

- Skillset: Exceptional commercial acumen, mastery of partnership negotiations, and a proven track record of scaling distribution networks.

- Network: Strong existing relationships with top-tier NBFCs, AMCs, and banks.

What Success Looks Like in This Role:

- Successfully launching and achieving meaningful scale in at least two flagship FPD categories (e.g., Digital Gold and Small-Ticket Personal/Business Loans).

- Onboarding 4 - 5 major new manufacturing partners (NBFCs/AMCs) with highly favorable commercial terms.

- Transforming a targeted percentage of the active Adhikari base into successful financial advisors/distributors, creating a significant new revenue stream for the company.