Business Head - eCommerce/Ctegory

Description:

- Sales Ownership

- Drive monthly and quarterly sales targets for Flipkart India channel.

- Monitor GMV, ACoS, and ROAS performance
- Ensure revenue goals are consistently met.

Selection Improvement:

- Strategically expand the active product catalogue on Flipkart India.

- Identify and onboard high-performing titles based on market trends and internal analytics.

- Coordinate with content and publishing teams to prioritize uploads.

Pricing (ICPC & BBPC):

- Maintains Buy Box ownership for at least 90% of top-selling titles.

- Monitor and optimize ICPC (In Category Price Competitiveness) and BBPC (Buy Box Price Competitiveness) metrics.

- Work with pricing analysts to ensure dynamic pricing based on competitor insights.

Margins Management:

- Maintain healthy margins across all listings by balancing pricing with fulfilment costs.

- Partner with finance and operations teams to optimize contribution margins while sustaining growth.

Speed & Fulfilment Optimization:

- Improve customer delivery speed by transitioning from national to zonal and local fulfilment

- Collaborate with operations and PSM (Physical Stock Management) to drive regional stocking strategies.

- Track and improve Local In Stock (LIS) % across priority SKUs.

KPIs:

- Sales growth % and revenue achievement (monthly/quarterly).

- % Buy Box ownership for top titles.

- ICPC and BBPC benchmark ranking vs competitors.

- Catalogue expansion rate.

- National vs zonal shipping mix.

- Margin improvement quarter over quarter

Ideal Candidate Profile:

- Deep understanding of Flipkart Seller Central, analytics dashboards, and pricing strategies.

- Strong analytical and Excel/data skills; familiarity with ICPC/BBPC metrics preferred.

- Ability to collaborate cross-functionally with marketing, logistics, and data teams.