Business Head - Digital Commerce - FMCG

- Drive overall digital commerce revenue and profitability across India

- Lead end-to-end e-commerce and quick commerce business for FMCG brands, ensuring sustainable growth, profitability, and market share expansion across diverse digital channels.

- Drive Joint Business Plans (JBPs) with Marketplaces, Q-commerce, e-B2B and other digital platforms

- Partner with leading platforms to align on assortment, pricing, trade spends, and growth roadmaps.

- Lead and manage National Key Account Managers (NKAMs)

- Oversee NKAMs to strengthen relationships with priority accounts, ensuring execution excellence, revenue delivery, and alignment with FMCG category strategies.

- Scale business size from current levels to the next growth phase

- Accelerate digital penetration by expanding portfolio presence, onboarding new platforms, and driving incremental reach in emerging customer segments.

- Build and execute strong performance and digital marketing strategies

- Develop search-first, performance-driven campaigns, optimize ROAS, and leverage platform marketing to maximize visibility and conversion.

- Strengthen online presence and marketplace partnerships

- Enhance brand equity online through exclusive bundles, festival activations, and differentiated digital-first offerings tailored to FMCG consumer behavior

- Collaborate cross-functionally on supply, marketing, and sales initiatives

- Work closely with supply chain, trade marketing, and sales teams to ensure stock availability, agile fulfillment, and synchronized pricing strategies

- Lead the digital performance piece

- Own analytics, performance dashboards, and data-driven decision-making to continuously improve efficiency, customer acquisition, and profitability