Job Title: Business Head - Demand Side Partnerships & Market Expansion

Experience: 10-12 Years (with 5+ years in Digital / App Partnerships)

Location: Gurgaon / Delhi NCR

Reporting To: Senior Leadership / Founders

Product: Pubmaxx - Revenue Optimization Platform

Role Overview:

We are looking for a senior business leader to drive and scale demand-side partnerships for Pubmaxx, with a focused mandate on revenue growth and market expansion beyond India.

This role is demand-led, not supply-side or product-owned. The individual will work closely with Product, Programmatic, and DSP teams to ensure demand strategy is aligned with platform capabilities and publisher performance.

The role is responsible for identifying 2 scalable international markets (outside India) that can together contribute ~50% of overall revenue, and for defining category-level demand strategies for app publishers.

The team already has a strong background in publisher & monetization ecosystem that can help expedite the success curve.

Key Responsibilities

1. Demand-Side Partnerships (Primary Ownership)

Own and scale demand-side relationships across:

- Global ad networks

- DSP-aligned monetization partners

- Platform-led demand ecosystems

- Drive commercial and performance outcomes from demand partnerships

- Act as the primary business interface for demand partners within Pubmaxx

2. Market Expansion & Revenue Diversification

Identify and evaluate 2 international markets with strong demand-side maturity and scalability

Build market entry strategies covering:

- Demand availability & quality

- Commercial viability

- Regulatory and monetization nuances

- Drive execution toward ~50% revenue contribution from non-India markets over time

3. App Category & Demand Strategy

- Identify high-potential app categories for demand monetization

- Define category-specific demand strategies (formats, pricing, partner mix)

- Work with internal teams to prioritize demand efforts for maximum ROI

4. Market & Competitive Intelligence

Track and analyze:

- Demand-side trends

- Global AdTech & app monetization shifts

- Competitive platforms and positioning

Share insights with:

- Product teams (roadmap inputs)

- DSP & programmatic teams (optimization alignment)

- Leadership (strategic planning)

5. Cross-Functional Collaboration (Non-Ownership)

Work closely with:

- Product teams to align demand capabilities with platform roadmap

- DSP & Programmatic teams to ensure demand performance translates into yield

- Act as a strategic collaborator, not a product or supply owner

6. Publisher Acquisition & Growth

- Own and drive the strategy for acquiring and onboarding mid-to-large mobile app publishers

- Build, manage, and scale a strong supply-side network across mobile app publishers

- Lead end-to-end sales cycles including outreach, pitching, negotiation, onboarding, and long-term relationship management

- Work closely with publishers to understand their monetization goals and position our solution as a long-term revenue partner

7. Monetization & Performance

- Ensure publishers achieve incremental ad revenue, yield optimization, and monetization KPIs

- Track and own key business metrics such as publisher acquisition targets, revenue growth, retention, and ARPU uplift

- Collaborate with product, ad operations, and analytics teams to ensure smooth onboarding and performance optimization

8. Leadership & Team Management

- Build, mentor, and lead a Business Development / Sales team focused on publisher growth

- Define sales processes, playbooks, targets, and performance metrics for the team

- Foster a high-performance, data-driven, and execution-focused sales culture

9. Strategy & Stakeholder Management

- Act as a senior commercial voice for the company in the AdTech ecosystem

- Provide market insights, competitive intelligence, and feedback to the leadership and other teams

What Success Looks Like:

- Strong, scalable demand partnerships driving sustained revenue growth

- Clear international expansion roadmap with active revenue contribution

- Repeatable demand playbooks across priority app categories

- Pubmaxx positioned as a preferred demand partner for publishers

Ideal Candidate Profile:

- 10-12 years of experience in digital / app monetization / partnerships

- 5+ years of hands-on experience in demand-side or ecosystem partnerships

Deep understanding of:

- App monetization & demand dynamics

- Programmatic ecosystems (without owning supply)

- Experience working across multiple global markets

- Strong commercial and relationship-building skills

- Strategic thinker with execution discipline

Why This Role Is Compelling:

- Ownership of global demand growth & expansion strategy

- Clear focus on demand economics, not supply operations

- High visibility and impact on revenue diversification

- Work closely with senior leadership and platform builders

- Strong growth path as Pubmaxx scales internationally.