Founding Business Head - GTA Naturals

Build. Scale. Lead.

Company: GTA Naturals

Industry: Ayurvedic Healthcare, Wellness & Consumer Products

Location: Delhi NCR

Experience: 7 - 10 years

Compensation: 15 - 30 LPA, depending on experience, with performance-linked incentives

Reporting to: Founder / Director

About GTA Naturals:

GTA Naturals is an emerging Ayurvedic healthcare and wellness company focused on developing and growing consumer products in the Indian market.

We are looking for an entrepreneurial, commercially driven leader who can build the business from the ground up, establish strong business operations, create a high-performing team, and scale the company into a recognised consumer brand.

This is a high-ownership leadership opportunity for someone who wants to build a business rather than simply manage an existing setup.

The Role:

As the Founding Business Head, you will take end-to-end responsibility for business development, revenue growth, marketing, sales, team building, operations, and profitability.

You will work directly with the Founder to develop the business strategy and translate it into measurable business results.

The ideal candidate is a hands-on leader who can move between strategic planning and day-to-day execution.

Key Responsibilities:

1. Business Strategy & Growth:

- Develop and execute the company's business plan and growth strategy.

- Establish annual, quarterly, and monthly business targets.

- Identify new revenue streams, market opportunities, and customer segments.

- Build a scalable business model with a strong focus on sustainable growth and profitability.

- Drive the company's expansion across online, offline, and distribution channels.

2. Sales & Revenue Management:

- Build and lead the sales function from the ground up.

- Develop sales strategies across D2C, e-commerce, telecalling, retail, and distribution, as appropriate.

- Establish sales targets, performance metrics, and accountability systems.

- Improve conversion rates, customer retention, repeat purchases, and average order value.

- Build partnerships with distributors, retailers, and other relevant channel partners.

3. Marketing & Customer Acquisition:

- Develop an integrated marketing strategy to generate profitable growth.

- Oversee performance marketing, digital campaigns, customer acquisition, and retention.

- Work with internal teams and external agencies to improve marketing effectiveness.

- Track customer acquisition cost (CAC), return on advertising spend (ROAS), conversion rates, and customer lifetime value (LTV).

- Develop brand positioning and customer trust in the Ayurvedic wellness category.

4. Team Building & Leadership:

- Recruit, train, and lead teams across sales, marketing, operations, customer service, and other required functions.

- Establish clear reporting structures, responsibilities, and performance targets.

- Build a performance-driven culture with strong ownership and accountability.

- Develop managers who can independently run their respective departments.

5. Business Operations:

- Establish standard operating procedures (SOPs) for key business functions.

- Oversee inventory planning, supply chain coordination, fulfilment, and customer service.

- Introduce systems and dashboards to monitor daily business performance.

- Improve operational efficiency, customer experience, and execution speed.

- Build processes that allow the business to scale without depending on the Founder for routine decisions.

6. Financial Management & Profitability:

- Own the business budget, revenue forecasts, and operating plans.

- Monitor gross margins, contribution margins, cash flow, and operating expenses.

- Evaluate the profitability of products, marketing campaigns, and sales channels.

- Identify cost-saving opportunities without compromising product quality or customer experience.

- Present regular financial and business performance reports to the Founder.

7. Product, Compliance & Customer Trust:

- Work with relevant internal and external experts to ensure appropriate product documentation and regulatory compliance.

- Coordinate with qualified professionals on applicable Ayurvedic medicine, manufacturing, labelling, and advertising requirements.

- Ensure marketing and sales claims are properly substantiated and compliant with applicable regulations.

- Build customer trust through transparent communication, consistent product quality, and effective customer service.

Required Qualifications & Experience:

- 7 - 12+ years of relevant professional experience in business management, D2C, consumer healthcare, FMCG, wellness, or related sectors.

- Demonstrated experience in growing revenue and managing business performance.

- Experience building teams, sales processes, and business operations.

- Strong understanding of digital marketing, customer acquisition, and sales conversion.

- Experience managing budgets, profitability, and business performance metrics.

- Excellent leadership, negotiation, communication, and problem-solving skills.

- An entrepreneurial mindset with a strong bias towards execution and accountability.

- An MBA or equivalent management qualification is desirable but not mandatory. Demonstrated business results are more important than academic credentials.

Preferred Candidate Profile:

The ideal candidate will have one or more of the following:

- Experience scaling an Ayurvedic, nutraceutical, wellness, healthcare, or D2C consumer brand.

- Experience building a business function or sales operation from an early stage.

- Experience managing performance marketing alongside sales and operations.

- Experience building and managing telesales or call-centre teams, if relevant to the company's sales model.

- A track record of improving revenue, contribution margins, and customer retention.

Key Performance Indicators (KPIs):

Performance will be evaluated against mutually agreed targets, including:

- Monthly and annual revenue growth.

- Gross margin and contribution profitability.

- Customer acquisition cost and marketing efficiency.

- Customer retention and repeat purchase rates.

- Sales team productivity and target achievement.

- Operational efficiency and customer satisfaction.

- Timely execution of the business plan and recruitment milestones.

- Targets will be established after reviewing the company's current performance, resources, and growth objectives.

Compensation & Benefits:

- Competitive fixed compensation based on experience and demonstrated results.

- Performance-linked annual bonus.

- Opportunity for additional long-term incentives, subject to mutual agreement and company policy.

- Direct access to the Founder and meaningful authority to build the business.

- Opportunity to grow into a CEO role as the company scales, subject to performance and mutual agreement.

Why Join GTA Naturals?:

- An opportunity to build and scale a consumer healthcare business.

- Direct ownership of business strategy and execution.

- The freedom to build teams, processes, and systems.

- A performance-oriented environment with clear business objectives.

- An opportunity to grow alongside the company.

We are looking for a builder, not just a manager.