Business Finance Manager - D2C/eCommerce

- Partner closely with business, operations, and finance teams to analyze financial performance and improve business processes.

- Drive end-to-end financial performance management including P&L ownership, budgeting, forecasting, and variance analysis.

- Evaluate ROI on performance marketing spends, digital campaigns, promotions, and new product launches.

- Prepare annual operating plans, business plans, and monitor achievement against financial and operational KPIs.

- Support commercial structuring, pricing strategy, and discounting decisions across various digital platforms and marketplaces.

- Work with cross-functional teams to drive productivity improvement, cost reduction, inventory optimization, and working capital management.

- Monitor and report key financial metrics and business trends to leadership teams.

- Provide insights and recommendations for revenue enhancement, profitability improvement, and capital allocation.

- Conduct product costing, margin analysis, profitability tracking, and support pricing strategy initiatives.

Track and improve key digital metrics including:

- Customer Acquisition Cost (CAC)

- Lifetime Value (LTV)

- Return on Ad Spend (ROAS)

- Contribution Margins

- Ensure accurate marketplace reconciliations and support revenue assurance processes.

- Collaborate with supply chain and operations teams for inventory and contract management.

Desired Skills & Competencies:

- Strong understanding of E-commerce / D2C business models

- Expertise in financial planning & analysis (FP&A)

- Strong analytical and problem-solving skills

- Commercial finance and business partnering experience

- Advanced Excel and financial modeling skills

- Knowledge of digital business metrics and performance marketing analytics

- Excellent stakeholder management and communication skills

- Ability to work in a fast-paced and dynamic environment

Preferred Industry Background:

- FMCG

- Consumer Goods

- Retail

- E-commerce

- D2C Brands

- Digital Commerce

Key Metrics Exposure:

- P&L Management

- Budgeting & Forecasting

- Variance Analysis

- CAC / LTV / ROAS

- Gross Margin & Contribution Margin

- Working Capital

- Inventory Analytics

- Revenue Assurance