Business Director - Events & Experiential Marketing

Business Director - Events & Experiential Marketing - Growth & Client Leadership

About the Role

We are looking for a senior business leader to drive growth and strategic expansion for our Events & Activations vertical. This role sits at the intersection of business development, key account leadership, and innovation-led execution.

You will play a pivotal role in acquiring new clients, strengthening marquee relationships, integrating event technology, and delivering high-impact experiential campaigns.

This is a high-visibility leadership opportunity with direct influence on revenue growth and strategic direction.

Key Responsibilities

1. Revenue Growth & New Business Leadership

- Drive new business acquisition through pitches, partnerships, and strategic networking

- Support leadership in expanding the client portfolio across corporate and brand segments

- Convert opportunities into long-term, high-value engagements

- Contribute directly to revenue growth and business scaling

2. Strategic Client & Account Leadership

- Lead and grow key client relationships at CXO/Marketing Head level

- Act as a trusted advisor for experiential and brand activation strategies

- Ensure long-term account expansion and repeat business

3. Events & Activation Excellence

- Oversee end-to-end delivery of corporate events, brand activations, and experiential campaigns

- Ensure operational excellence from brief to execution

- Maintain quality, timelines, and client satisfaction standards

4. Technology Integration & Innovation

- Identify and implement innovative event technologies (hybrid platforms, engagement tools, immersive tech, automation)

- Drive adoption of tech-enabled event solutions to enhance experience and efficiency

- Lead transformation toward smarter, scalable event operations

5. Leadership & Cross-Functional Collaboration

- Work closely with creative, operations, production, and sales teams

- Mentor and guide teams to deliver high-performance outcomes

- Foster a culture of accountability, ownership, and excellence

Ideal Candidate Profile

- 10+ years of experience in Events, Activations, or Experiential Marketing (Mandatory)

Proven track record in:

- Business development & revenue growth

- Pitch participation and closure support

- Key account leadership

- End-to-end project execution

- Strong understanding of experiential ecosystem & on-ground execution dynamics

- Exposure to event technology (virtual/hybrid platforms, engagement tools, immersive tech)

- Strong commercial acumen and negotiation skills

- Excellent executive presence and stakeholder management

- MBA preferred (not mandatory)

Why This Role?

- Direct impact on business growth strategy

- Leadership visibility and decision-making authority

- Opportunity to scale a high-growth experiential vertical

- Blend of strategy, revenue ownership, and creative execution