Business Development Role - Influencer Management - Wire/Cable Segment

Job Description:

We are looking for a dynamic and self-driven professional to join our Sales team as an Influencer Sales officer focused on tertiary sales growth and influencer engagement in the wires & cables category. The ideal candidate will be responsible for driving product movement through effective influencer relationships and site-level engagement.

Key Responsibilities:

- Drive tertiary sales by creating strong influencer relationships, primarily with electricians, contractors, and institutional buyers (IBs), to ensure consistent coil movement and product offtake.

- Promote new product developments (NPD) and focused SKUs by conducting on-site product demonstrations and benefit-based selling to influencers and end users.

- Generate and follow up on influencer-based (IB) leads; work closely with Market Development Managers (MDMs) for site-level product conversions and coordinate with the sales team for order closures and service-related follow-ups.

- Create and sustain demand at Key Distributors (KDs) by influencing pull-through at site levels, driving product movement, and expanding the influencer base within the assigned territory.

- Deep understanding of the electrical product ecosystem, especially wires and cables, and hands-on experience working with influencer channels such as electricians and contractors.

- Leverage digital tools and mobile-based reporting platforms (e.g., Workozy, LMP) for real-time tracking, performance updates, and lead management.

- Preference will be given to candidates with strong pre-existing networks and relationships with local influencers (electricians, contractors, IBs) in the assigned geography.

- Ability to operate independently in the field, manage time efficiently, and coordinate cross functionally with internal teams such as sales, marketing, and product support.

Candidate Profile:

- MBA/Post Graduates in any discipline; a technical diploma/degree in Electrical/Engineering will be an added advantage.

- 3-6 years of experience in influencer/channel sales in the electrical, building materials, or allied sectors.

- Excellent interpersonal and communication skills with the ability to influence decision-making at the grassroots level.

- Self-motivated, target-driven, and able to thrive in a dynamic market environment.

Compensation: Competitive and as per industry standards.

Application:

- Interested candidates can apply with their updated resumes.

- Please mention your current CTC, expected CTC, and notice period.