Business Development Manager - SaaS Sales

Position Summary:

You will be the first point of contact for inbound leads from the India region. These leads are generated through marketing channels by the acquisition team and require qualification, nurturing, and timely handoff to reseller partners.

You will play a critical role in evaluating early-stage interest, routing high-quality leads efficiently, and acting as a key bridge between marketing acquisition and sales teams. In addition to managing lead flow, you will provide valuable insights to reseller sales teams to help prioritize pipelines and improve conversion outcomes.

This role operates in a fast-paced, high-volume environment and requires strong independence, attention to detail, and a customer-first mindset. This is a salaried, non-commissioned position.

Key Responsibilities

Lead Qualification & Nurture:

- Qualify inbound leads using fit- and intent-based scoring criteria.

- Assess interest and purchase readiness to ensure smooth handoff to reseller sales teams.

- Nurture early-stage prospects including trial users, demo sign-ups, webinar attendees, and campaign leads.

Prospect Engagement:

- Respond to common product and use-case questions using up-to-date knowledge of products and market needs.

- Manage live and asynchronous interactions tailored to India-specific inquiries.

- Deliver a positive, professional experience for all prospects.

Sales & Marketing Alignment:

- Maintain a continuous feedback loop with acquisition and integrated marketing teams.

- Share insights on lead quality, campaign performance, follow-ups, and next steps.

- Work closely with reseller partners and internal regional sales teams to ensure leads are serviced effectively.

Performance & Reporting:

- Consistently meet or exceed KPIs related to lead qualification, pipeline generation, and activity volume.

- Track and report both quantitative metrics and qualitative insights from lead interactions.

- Accurately document all activities and communications in Salesforce and partner portals.

Collaboration & Support:

- Champion a customer-first culture by collaborating with cross-functional teams.

- Escalate complex prospect issues appropriately.

- Support additional marketing initiatives and tasks as required.

Required Qualifications

- 4+ years of experience in an MDR, marketing support, or similar role supporting a US-based company with operations in India.

- 4+ years of hands-on experience with Salesforce, Marketo, and response automation tools (e.g., Outreach).

- Strong English communication skills (written and verbal).

- Ability to manage high activity volumes with strong attention to detail.

- Positive, energetic, and professional communication style.

- Bachelor's degree or equivalent professional experience.

- Experience with Outreach or similar sales engagement tools.

- Familiarity with additional CRMs such as HubSpot or Zoho.

- Experience in the e-learning or Learning & Development SaaS space.

- Comfort working in a remote, collaborative, team-oriented environment.