Business Development Manager - HORECA Segment

Business Development Manager (BDM) - HoReCa Segment |

Location: Mumbai- will look after entire MH and Goa

Experience: 8+ years in sales/business development (2+ years team handling)

Education: Graduation or above

Lead HoReCa drive at EAL as a BDM! Build and balance a scorecard across five pillars: Distribution Growth, Team & Field Execution, Account Coverage & Connectivity, NPD Lifecycle, and Retention & Value. Drive territory expansion, high performance oriented and energetic team for sustainable growth.

Core Objectives:

Team & Field Execution: Maximize team outlet coverage, productive calls, journey adherence, training/certification, sales-to-plan, and coaching effectiveness (DCRs/CRM/LMS).

Distribution Expansion: Identify and appoint new distributors in untapped areas; optimize coverage, quality scores, and weighted distribution (ERP/CRM/POS data)-with extra focus on Foods range.

Account Coverage & Connectivity: Penetrate standalone/chain outlets; activate accounts, ensure indirect coverage, and maintain SKU availability/tempo.

NPD Lifecycle: Deliver on-time launches; achieve availability, sell-in/sell-out momentum, and proof-of-concept speed aligned to NPD calendar.

Retention & Value: Boost retention rates, account growth, minimize churn, and increase share of wallet through proactive reviews.

Who You'll Be:

- 8+ years HoReCa sales/BD experience (2+ years leading teams) preferably from Oil & Foods companies

- Strategic executor with territory planning, training, and governance expertise; CRM/ERP proficient.