Job Description - Business Development Head (Substation Division)

Company: A Renewable Energy Company

Position: Business Development Head - Substation Division

Location: Delhi NCR / Gurgaon

Department: Sales & Business Development

Reporting To: Management / Director / Chief Growth Officer

Employment Type: Full Time

About Company:

The company is engaged in delivering engineering and infrastructure solutions in the power sector, with focus on substations, electrical systems, EPC execution, and emerging energy infrastructure. We are expanding our Substation EPC business and are seeking an experienced Business Development Head to drive market expansion, strategic partnerships, and revenue growth.

Position Overview:

We are seeking an experienced and result-oriented Business Development Head - Substation Division to lead business growth for our Substation EPC business. The candidate will be responsible for generating business opportunities, developing strategic client relationships, increasing market penetration, and driving sales of substation-related solutions, HT/LT systems, and EPC services. The ideal candidate should possess deep industry relationships across DISCOMs, utilities, EPC contractors, industrial customers, infrastructure developers, renewable energy developers, and real estate sectors, with proven experience in sales, marketing, tendering coordination, and business expansion.

Key Responsibilities:

Business Development & Sales:

- Develop and execute business development strategy for Substation EPC business growth.

- Identify and generate business opportunities in EPC companies, utilities & DISCOMs, transmission & distribution sector, industrial customers, renewable energy developers, and real estate/infrastructure sectors.

- Develop strong customer pipeline and achieve business growth targets.

Client Relationship Management:

- Build and maintain long-term relationships with key stakeholders and decision makers.

- Manage customer engagement from lead generation to closure.

- Strengthen networks with utilities, consultants, contractors, developers, OEMs, and EPC companies.

- Lead customer presentations, technical-commercial discussions, and negotiations.

Tendering & Commercial Coordination:

- Identify and evaluate tender opportunities.

- Coordinate with technical, estimation, and proposal teams for bid preparation.

- Participate in techno-commercial discussions and pricing strategy.

- Support contract finalization and order closure.

Market Expansion & Strategy:

- Develop market entry and expansion strategies across regions and customer segments.

- Conduct competitor analysis, market intelligence, and opportunity mapping.

- Lead brand positioning, market reach, sales promotion initiatives, and strategic partnerships.

- Generate innovative go-to-market concepts for business growth.

Revenue & Team Leadership:

- Drive order booking and revenue targets for the Substation Division.

- Mentor and lead sales/business development teams where required.

- Ensure forecasting, pipeline management, and CRM discipline.

- Present MIS, business reviews, and growth plans to management.

Qualifications:

- B.Tech / B.E. in Electrical Engineering (Preferred) OR Diploma in Electrical Engineering with strong relevant industry experience.

Experience:

- 15+ years of proven experience in Sales, Marketing, and Business Development in Substation EPC, Transformers, Switchgear, Compact Substations, HT/LT Electrical Systems, and Utility & Industrial Power Infrastructure.

- Demonstrated experience working with DISCOMs, utilities, EPC companies, renewable developers, industrial clients, and real estate/infrastructure segments.

- Strong network and relationship base in power sector is highly preferred.

Required Skills & Competencies:

- Strong front-end sales and business development expertise.

- Proven track record in customer acquisition and revenue generation.

- Strong understanding of electrical engineering concepts relevant to substations and power systems.

- Familiarity with concept selling and solution-based selling.

- Experience in business planning, market reach, brand building, and sales promotion.

- Excellent client relationship management and negotiation skills.

- Strong techno-commercial understanding.

- Excellent verbal and written communication skills.

- High attention to detail and execution discipline.

- Strong analytical and reporting capability.

- Leadership capability with entrepreneurial mindset.

- Creative, strategic, and growth-oriented thinking.

Preferred Candidate Profile:

- Existing relationships with utilities, EPC firms, industrial customers, consultants, and developers.

- Experience in electrical infrastructure, substations, or EPC business development.

- Strong commercial orientation with ability to independently drive business closure.

- Willingness to travel extensively for business development activities.

Key Performance Indicators (KPIs):

- Order inflow and revenue growth

- New customer acquisition

- Pipeline generation and conversion

- Strategic account development

- Market expansion

- Customer retention and relationship strength

- Tender participation and win ratio

Compensation:

Best in Industry + Performance Incentives