Key Accountabilities:

- Drive new business opportunities for MarTech, loyalty, and customer engagement solutions across CPG brands, grocery chains, and food retail ecosystems.

- Build and manage a qualified pipeline within key segments such as modern trade, supermarkets, hypermarkets, convenience stores, and D2C food brands.

- Identify decision-makers across marketing, digital, loyalty, CRM, e-commerce, and shopper marketing teams.

- Develop and execute go-to-market strategies tailored to CPG and grocery use cases.

- Lead end-to-end sales cycles including discovery, solution positioning, proposal development, and commercial negotiations.

- Position solutions around core industry KPIs such as repeat purchase, basket size, frequency, customer lifetime value, and trade promotion effectiveness.

- Work closely with product, presales, and delivery teams to craft targeted value propositions, demos, and business cases.

- Build strategic partnerships with CPG ecosystem players, retail tech vendors, data providers, and system integrators.

- Track trends in grocery, omnichannel retail, digital coupons, loyalty, and shopper engagement to refine sales strategy.

- Contribute to account planning, pipeline forecasting, and revenue targets.

- Provide market feedback to product teams based on client needs and competitive insights.

Mandatory Skills:

- Bachelor's degree in Business, Marketing, Engineering, or related field.

- Proven experience selling MarTech, loyalty, shopper engagement, or digital commerce solutions.

- Direct exposure to CPG, grocery, or food retail clients.

- Experience in consultative, solution, or value-based selling.

- Ability to build and manage complex sales pipelines.

- Strong presentation, negotiation, and stakeholder management skills.

- Experience working with cross-functional teams including product, presales, and delivery.

- Excellent communication and relationship-building skills.

- High ownership mindset with strong commercial acumen.

Desirable Skills:

- Experience selling to large grocery chains, food retailers, or global CPG brands.

- Exposure to digital coupons, loyalty platforms, CDPs, campaign management, or personalization engines.

- Familiarity with trade promotion management or retail media ecosystems.

- Experience in SaaS or subscription-based MarTech solutions.

- Understanding of data, analytics, and AI-driven shopper marketing.

- Existing network within the grocery or CPG ecosystem.