Business Analyst - Sales Strategy - FMCG

Description:

Role Summary:

We are seeking a dynamic and data-driven Business Analyst Sales Strategy to support strategic decision-making by analyzing sales performance, market trends, and business data. The role requires transforming complex datasets into actionable insights and presenting them effectively to senior leadership through structured presentations and dashboards.

Key Responsibilities:

- Analyze sales, market, and business performance data to identify trends, risks, and growth opportunities.

- Develop high-impact PPT presentations for senior leadership, translating data insights into clear business narratives.

- Create interactive dashboards and reports using modern BI tools such as Power BI, Tableau, or similar analytics platforms.

- Support sales strategy formulation through data-backed insights, forecasting, and performance tracking.

- Interpret large datasets and convert them into meaningful, decision-ready information.

- Collaborate closely with Sales, Marketing, Finance, and Business teams to align analytics with business objectives.

- Ensure accuracy, consistency, and timely delivery of analytical reports and presentations.

- Provide ad-hoc analysis and insights as required by leadership and cross-functional stakeholders.

Required Skills & Competencies:

- Strong proficiency in Power BI / Tableau / advanced Excel / other modern data visualization tools.

- Solid understanding of sales analytics, business metrics, and performance dashboards.

- Excellent data interpretation and storytelling skills with the ability to simplify complex insights.

- Exceptional written and verbal communication skills, with experience presenting to senior leadership.

- Strong business acumen, preferably within FMCG, Consumer Products, or Specialty Chemicals sectors.

- Ability to work independently and manage multiple priorities in a fast-paced environment.

Educational Qualification:

- Bachelors degree in Business Administration, Analytics, Economics, Engineering, or related field.

- MBA or certification in Data Analytics / Business Intelligence will be an added advantage.

Experience Requirement:

- 23 years of relevant experience in business analytics, sales strategy, or commercial analytics.

Mandatory exposure to FMCG, Consumer Products, or Specialty Chemicals industry.