Business Analyst - IT

- Conceptualize customer experience strategies

- Collaborate with product managers to conceptualize new products & align UX with product roadmaps.

- Develop and implement UX strategies that align with business objectives.

- Stay up-to-date with industry trends and best practices in UX & UI for AI.

- Assist in defining product requirements and features.

- Use data analytics to inform product strategy and prioritize features.

- Ensure product alignment with customer needs and business goals.

- Develop platform blueprints that include a features and functionalities map, ecosystem map, and information architecture.

- Create wireframes, prototypes, and mock-ups using tools like Figma

- Conduct usability testing and iterate designs based on feedback

- Employ tools like X-Mind for brainstorming and mind mapping

Customer Journey Analysis:

- Understand and map out customer journeys and scenarios.

- Identify pain points and opportunities for improvement.

- Develop customer personas and empathy maps.

Cross-Functional Collaboration:

- Work closely with internal units such as UX Research, Design, UX Content, and UX QA to ensure seamless delivery of CX initiatives.

- Coordinate with development teams to ensure UX designs are implemented accurately.

Data Analytics and Tools:

- Utilize clickstream and analytics tools like Google Analytics, CleverTap, and Medallia to gather and analyse user data.

- Leverage data to drive decisions and optimize customer experiences.

- Strong background in data analytics, including proficiency in interpreting complex datasets to inform UX decisions.