Business Analyst

Description:

- Role Overview: We are seeking a detail-oriented and data-driven Business Analyst to support marketing and business strategy through actionable insights. The ideal candidate will analyse revenue trends, customer behavior, and sales performance, and help design effective campaigns and initiatives to drive growth.

Key Responsibilities:

- Analyze sales trends, product performance, and channel-wise results to identify growth opportunities and gaps.

- Provide data-backed recommendations to optimize sales and marketing strategies.

Customer Insights & Analytics:

- Segment customers based on demographics, purchase frequency, and value contribution.

- Monitor customer lifecycle metrics (acquisition, repeat rate, average ticket size, etc.) and propose initiatives to improve them.

Market Research & Strategy:

- Gather insights from both internal and external data sources to inform business decisions.

- Prepare business intelligence reports to guide product, pricing, and marketing strategies.

Campaign Planning & Evaluation:

- Measure campaign ROI, lead generation, and conversion impact.

- Recommend new campaign ideas and channels based on data insights and market trends.

Cross-Functional Collaboration:

- Present business findings and insights to management in a clear and actionable manner.