Job Title: Brand Manager About us: With an aim to build India's best and largest specialty consumer ecosystem, Burgundy Brand Collective brings together teams of professionals with diverse skills to tell unique stories that we are passionate about. We partner with international specialty and boutique brands looking to build sustainable "community-centric" businesses in India. The idea is to inspire and excite a new generation of like-minded, globally aware and socially engaged Indians and tell meaningful stories by building brands based on emerging consumer needs in India. This idea materialized in 2012 by introducing Royce' Chocolate, a premium store of Japanese culinary excellency in India for the first time. Since then, we have grown to host several speciality brands under our umbrella, including Onitsuka Tiger - a leading Japanese fashion lifestyle brand, Provenance Gifting - a marketplace of fine food and excellent gifts, Papabubble - an artistic, youthoriented global caramel candy brand and The Sunnyside Market which hosts a number of our thematic brands and incubates new retail concepts such as: Wander and Good Vibes Only, to name a few. We aim to grow manifold and tell stories that inspire, celebrate individuality and create memorable experiences through the best-in-class brands. Together, we wish to weave magic in meaningful brands by delivering unparalleled craftsmanship, timeless elegance and exceptional experiences by merging art, innovation and sustainability thereby the becoming best speciality retailer and changing the face of speciality consumerism in India. Role Description: A Brand Manager plays a crucial role in building, developing, and maintaining a company's brand identity to effectively communicate its values and message to the target audience. This role involves a combination of marketing, strategy, and creative skills to ensure that the brand remains strong and competitive in the market. Below is a comprehensive job description for a Brand Manager: Responsibilities: Brand Strategy Development: Develop and execute comprehensive brand strategies that align with the brand's overall business objectives. This includes defining brand positioning, target audience, and brand communication. Brand Identity Maintenance: Oversee the creation and maintenance of brand assets such as logos, taglines, and visual elements to ensure brand consistency across all marketing collaterals and retail, OOH and digital touchpoints. Marketing Campaign Management: Develop the monthly marketing plan across retail stores & digital properties and align the same to the performance metrics. Develop and manage marketing campaigns that promote the brand, products, or services. Monitor campaign performance and adjust as needed to achieve financial performance metrics. Content Creation: Develop the manage the monthly content calendar. Create or oversee the creation of content, including written, visual, and multimedia materials, to support brand communication and marketing efforts. Brand Performance Analysis: Create a framework and then monitor and analyze key performance metrics related to brand awareness, customer perception, and market share. Use data to make informed decisions and drive improvements. Brand Partner Management: Identify and establish partnerships with relevant organizations, influencers, or collaborators to enhance brand visibility and reach. Liaise with, optimize deliverables from and manage relations with multiple brand partners like Malls, PR agencies, copy writers, SEO agencies, Performance marketing agency, photographer and designers. Team Collaboration: Work closely with cross-functional teams, including marketing, design, logistics, customer experience, operations and sales, to ensure consistent and effective brand communication. Crisis Management: Be prepared to respond to any issues or crises that may impact the brand's reputation and take appropriate actions to mitigate damage. Market Research: Develop strategies and channels to conduct market research to understand consumer behavior, market trends, and competitors in a cost-effective manner. Use insights to adapt brand strategies accordingly. Skills and Experience Desired: - Candidate must have an MBA and 8+ years of experience in marketing and brand management. - Experience in managing an in-house team. - Experience in negotiating & on-boarding partner/vendor agencies and maintaining these relationships for optimal performance. - Experience in building marketing plans for premium/luxury brands with an understanding of digital media platforms, marketing tools and their current relevance. - Analytical skills to interpret data and make data-driven decisions. - Ability to adapt to changing market conditions and trends. - Strong understanding of branding principles, market research, and consumer behavior. - Should be well organized, mature and diligently structured in their approach to any engagement. - Strong communicator with a high level of maturity. Location: Mumbai Reporting Manager: Business Head, Royce' Chocolate India

Mumbai

Burgundy Brand Collective - Brand Manager 

Job Description for Burgundy Brand Collective - Brand Manager  in Burgundy Brand Collective in  Mumbai for (7-10) years of experience. Apply Now!