Role Summary

- This is not a pure marketing role. It is a revenue-commercial operating role focused on growing topline across online and offline channels while improving the quality of revenue at the store level.

- The role sits at the intersection of aggregator growth, franchise revenue performance, pricing and promotion architecture, local store activation, and cross-functional execution.

- The person in this role will work closely with demand, operations, CX, finance, supply chain, and franchise partners to build a more disciplined and scalable revenue engine.

What This Role Will Own

- Own topline growth across online channels including Zomato, Swiggy, ONDC, Magicpin, and any relevant future platforms.

- Improve the quality of online growth through better pricing, promotion, ad-spend discipline, and menu / assortment decisions.

- Identify store-level and cluster-level revenue leakages and build interventions for underperforming stores.

- Drive offline demand generation through local activation, catchment-based initiatives, institutional / bulk sales, and repeat-led programs.

- Build stronger pricing, promotion, and revenue-quality frameworks across stores and channels.

- Work with franchise partners to improve participation, alignment, and store-level commercial performance.

- Create and run weekly / monthly revenue reviews across stores, cities, and channels.

- Help shape the long-term revenue function, including systems, dashboards, team structure, and adjacent growth opportunities.

Key Responsibilities :

- Aggregator and platform management: drive growth, improve visibility efficiency, monitor conversion and contribution quality, and work with platform partners on commercial plans.

- Store and franchise revenue management: diagnose weak stores, identify root causes, and coordinate corrective action with the relevant teams.

- Pricing and promo architecture: improve AOV, product mix, and structured value while reducing lazy discount dependence.

- Offline growth and local store marketing: develop scalable playbooks for catchment-led growth and support bulk / catering and institutional revenue channels.

- Revenue systems: build clear dashboards and review cadences so decisions are based on store / city / channel economics and not only topline growth.

- Cross-functional leadership: act as the commercial bridge across demand, operations, CX, finance, supply chain, and franchise support. What Success Looks Like - Improved topline growth without blindly sacrificing margins.

- Clear visibility into store-level, city-level, and channel-level revenue performance.

- Better aggregator economics discipline and sharper online decision-making.

- Fewer weak stores and a stronger playbook for intervention and recovery.

- More franchise alignment on pricing, promotions, and local growth programs.

- A more consistent revenue operating rhythm across the business.

Ideal Candidate Profile :

- 5-9 years of experience in a commercial, growth, category, channel, revenue, or business role

- Strong experience in one or more of the following: quick commerce / marketplaces / hyperlocal consumer internet; FMCG commercial roles such as e-commerce, modern trade, revenue growth management, customer marketing, channel development, or key accounts; multi-unit retail / chain business operations; or highly relevant QSR / delivery category roles.

- Experience owning or strongly influencing revenue, pricing, promotions, partner economics, and crossfunctional execution.

- Comfort with dashboards, metrics, economics, and decision-making under imperfect information.

- Ability to influence partners and teams without relying only on formal authority.

- Enough consumer and brand intuition to grow revenue intelligently without damaging the business