About the Role Senior Product Marketing Manager.

- Bureau is looking for a Senior Product Marketer who can independently translate our market insight and thought leadership into compelling, tangible go-to-market assets.

- You'll work directly with Sales, Product, and Leadership to define how Bureau tells its story across the Identity, Fraud, and Financial Services ecosystem.

- This is a hands-on role that blends strategic clarity with strong execution ideal for someone who enjoys owning outcomes end-to-end without needing constant direction.

What you'll be doing:

- Go-to-Market & Messaging.

- Develop and maintain crisp, differentiated messaging and positioning for Bureau's solutions across verticals and geographies (India, SEA, MEA).

- Translate complex product capabilities in identity, fraud, and risk intelligence into simple, customer-focused narratives.

- Support new product and feature launches with GTM collateral, internal enablement, and post-launch analysis.

- Sales & Leadership Enablement.

- Work with the Sales and Leadership teams to convert Bureau's GTM and thought leadership into decks, case studies, one-pagers, and videos that advance conversations and shorten deal cycles.

- Build and maintain an asset library aligned to buyer stages and use cases.

- Partner with Sales to ensure consistent messaging and positioning in every external touchpoint.

- Market Intelligence & Insights.

- Research and monitor market trends, competitors, and regulatory developments in financial services, fraud prevention, and digital identity.

- Feed actionable insights back into Product and GTM strategy to influence roadmap and positioning decisions.

- Cross-Functional Collaboration.

- Work closely with Product, Growth, and SDR teams to ensure alignment between market needs and product narratives.

- Own reporting and metrics on marketing asset usage, win-rates, and adoption by sales teams.

What You'll Bring:

To shine here, you should have:

- 6 to 10 years of experience in Product Marketing or GTM for Enterprise SaaS, preferably in Identity, Fraud, or BFSI.

- Proven ability to work independently with Sales and Leadership to conceptualize and produce GTM deliverables without daily supervision.

- Demonstrated experience in messaging, enablement, and launch execution for B2B tech products.

- Strong communication and storytelling skills with an analytical mindset.

- Comfortable working in a high-velocity, entrepreneurial environment with tight cross-functional collaboration.

- Familiarity with CRM and automation tools such as HubSpot, Salesforce, or equivalent.

Nice to Have:

- Exposure to SEA or Middle East fintech markets.

- Experience supporting enterprise sales teams with GTM collateral and competitive insights.

- Previous background in enterprise sales or consulting before moving into marketing.