Bull Machines - Channel Development Manager

Role Overview

- We are seeking a results-driven Channel Development Manager to lead the expansion and performance of our distribution network for the tractor attachments division.

- The role focuses on building a strong partner ecosystem, driving revenue growth through channel partners, and developing strategic initiatives to enhance market penetration across designated regions.

- The incumbent will work closely with internal teams and external partners to ensure alignment with business objectives and long-term growth.

Key Responsibilities

Channel Development & Expansion:

- Identify, evaluate, and onboard new channel partners including distributors, dealers, resellers, and value-added resellers (VARs) across target regions.

- Develop and execute channel expansion strategies to increase market coverage and product reach.

- Conduct market mapping to identify high-potential territories and partner opportunities.

Channel Strategy & Revenue Growth:

- Design and implement channel sales strategies and business plans to achieve revenue, volume, and profitability targets.

- Drive sales performance through partners by setting clear targets, KPIs, and incentive structures.

- Monitor partner performance and implement corrective actions to improve productivity and output.

Partner Relationship Management:

- Build and maintain strong, long-term relationships with key stakeholders in partner organizations.

- Act as the primary point of contact for strategic partners, ensuring alignment with company goals.

- Conduct regular business reviews with partners to track performance and identify growth opportunities.

Cross-Functional Coordination:

- Coordinate with internal teams including sales, marketing, service, and operations to support partner success.

- Ensure partners are equipped with necessary product knowledge, training, and marketing support.

- Facilitate smooth execution of partner programs, promotions, and product launches.

Market Intelligence & Business Development:

- Gather market insights on competitor activities, pricing trends, and customer preferences.

- Provide feedback to leadership on product improvements, demand trends, and market opportunities.

- Support new product introductions and go-to-market strategies through channel partners.

Key Skills & Competencies

- Channel Sales & Partner Development

- Distribution Network Expansion

- Strategic Planning & Execution

- Revenue Growth & Target Achievement

- Stakeholder & Relationship Management

- Market Analysis & Business Development

- Negotiation & Influencing Skills

- Strong Communication & Leadership Abilities

Qualifications & Experience

- Bachelor's degree in Business Administration, Marketing, Agriculture, or related field; MBA preferred.

- 10+ years of experience in channel sales / channel management, preferably in agriculture equipment, tractor attachments, farm machinery, or allied industries.

- Proven track record of achieving and exceeding sales targets through channel partners.

- Strong understanding of rural markets, dealer networks, and agri-equipment distribution ecosystems.

- Willingness to travel extensively across assigned regions.