Brio Touch - Area Sales Manager

We are seeking a dynamic and results-driven Area Sales Manager to oversee and expand our sales operations in the Guwahati region. The ideal candidate will have a proven track record in sales strategy execution, client acquisition, and revenue generation. This role demands strong leadership skills, a deep understanding of customer needs, and the ability to work in a fast-paced, target-driven environment particularly in the education technology (EdTech) domain.

Key Responsibilities:

Sales Strategy & Planning

- Develop and implement effective sales strategies to achieve monthly, quarterly, and annual sales targets for the assigned region.

- Conduct market research and competitor analysis to identify new business opportunities and growth areas.

Business Development

- Identify and generate leads through various channels such as field visits, cold calling, networking, and referrals.

- Explore untapped markets within the region to build a robust sales pipeline.

Client Relationship Management

- Manage end-to-end sales processes including lead generation, customer presentations, negotiations, and closing.

- Build and maintain strong, long-lasting relationships with schools, institutions, education consultants, and other key stakeholders.

- Provide excellent post-sales support to ensure customer satisfaction and loyalty.

Team Coordination & Reporting

- Collaborate closely with internal teams including marketing, product, and customer support to align strategies and drive results.

- Maintain accurate records of all sales activities, customer interactions, and pipeline updates using CRM tools.

- Submit periodic reports to the regional manager on sales performance, challenges, and market feedback.

Qualifications & Skills:

Educational Qualifications:

- MBA preferred

Experience & Knowledge:

- Minimum 3- 5 years of experience in field sales or business development, preferably in the EdTech, education, or B2B sector

- Strong knowledge of sales practices, client onboarding, and territory management

Skills & Competencies:

- Proven ability to achieve and exceed sales targets consistently

- Exceptional communication, presentation, and negotiation skills

- Self-motivated and able to work independently with minimal supervision

- Strong analytical and problem-solving abilities

- Proficient in MS Office and CRM platforms (e.g., Salesforce, Zoho CRM)

Preferred Experience:

- Previous experience in the education technology sector or working with schools/academic institutions is a significant advantage

- Fluency in English, Hindi, and regional languages (Assamese or Bengali) preferred

Why Join Us?

- Be part of a fast-growing EdTech organization making a real impact in the education space

- Attractive incentive structure linked to performance

- Supportive and growth-oriented work culture

- Continuous learning and development opportunities