Program Manager, Marketing

BrightEdge | India, fully remote | Reports to the Senior Manager, Marketing

BrightEdge is an enterprise SEO and AEO platform. We are building the marketing function in India as a remote team, we ship product every month, and the category we sell into is moving fast.

This is a right hand seat to the marketing lead. You will act as a force multiplier for leadership: operationalising programs, owning outcomes, and keeping teams aligned and accountable. It starts with the sales pitch and grows into programs.

Key responsibilities:

- Field enablement: Take the messaging from marketing to the field. Build the deck that fits the deal in front of us, plus proposal and RFP support on enterprise pitches.

- Asset library: Own the pitch deck library, organised by industry and by buyer, and keep field assets current as we ship: battlecards, objection guides, competitive matrices.

- Program management: Own end-to-end project management for integrated campaigns and GTM programs, from kickoff through execution to post-mortem. Build the plans, timelines and workflows, and hold the dates.

- Cross-functional alignment: Partner with Product Marketing, Content, Design, Events, Sales and Product to keep messaging consistent and execution on track.

- Operations support: Help marketing leadership run the org: leadership meetings, All Hands, QBRs, OKRs, budget tracking and planning.

- Performance tracking: Define the KPIs, track them, and recommend what to change to improve return.

- Operational improvement: Find the process gaps and put systems, tools and workflows in place, including AI, to make the team faster.

Skills and experience:

- 4 to 6 years in B2B SaaS marketing, integrated campaigns, marketing operations or consulting, ideally in a high growth or matrixed org.

- Passion for marketing, and excited about getting results.

- Skilled at putting structure to complex, ambiguous problems.

- Highly organised, with strong stakeholder management across sales and marketing.

- Track record leading cross-functional projects end to end against tight deadlines, with tools such as Jira.

- AI-forward and technically savvy. Hands-on use of AI to organise projects, automate workflows and speed up analysis.

- Strong analytical skills. Comfortable building and reading Salesforce or BI dashboards without help.

- Exceptional written and presentation skills. Able to distil complexity into a concise narrative for executives.

- Something recurring you ran that other people depended on, and a number you moved on your own work.

Preferred:

- Tier 1 / 2 MBA preferred.

- Experience with Salesforce, Mailchimp, Zoom etc.

- Built agentic workflows or applied AI in a marketing team.

- Worked in a program management role before and skilled in executive communications.

Band and location:

Fully remote in India, with an evening overlap with our US and EMEA teams.