Company Overview:

BrightEdge is the global leader in enterprise organic search and content performance. The company provides a sophisticated SaaS platform that leverages AI and machine learning to help marketers transform search intent into measurable business results. Operating at the intersection of big data and digital marketing, BrightEdge empowers thousands of the world's largest brands to understand consumer demand, optimize their digital presence, and drive revenue growth through organic search. With a culture rooted in innovation and data-driven decision-making, the company serves as the backbone for SEO and content strategies across the Fortune 500.

Role Overview:

As a Product Marketing Manager, you will serve as the bridge between our product engineering teams and the global market. You will be responsible for translating complex technical capabilities into compelling value propositions that resonate with enterprise marketing leaders. This role involves deep collaboration with product management, sales enablement, and demand generation teams to drive successful product launches and sustained market adoption. By analyzing competitive landscapes and customer feedback, you will shape the narrative of our platform, ensuring that our messaging effectively addresses the evolving challenges of the SEO and digital marketing ecosystem.

Key Responsibilities:

- Develop comprehensive go-to-market strategies for new product features and platform updates to ensure successful adoption across our enterprise client base.

- Create high-impact sales enablement collateral, including battle cards, pitch decks, and case studies, to empower the sales team to articulate our unique value proposition effectively.

- Conduct rigorous market and competitive analysis to identify emerging trends and gaps, informing product roadmap priorities and positioning strategies.

- Partner with the demand generation team to craft targeted messaging and content campaigns that drive lead generation and nurture existing customer relationships.

- Analyze product usage data and customer insights to refine messaging frameworks and improve the overall effectiveness of our marketing communications.

Required Skillset:

- Demonstrated ability to translate complex SaaS features into clear, benefit-driven narratives that appeal to B2B decision-makers.

- Proven expertise in managing end-to-end product launches, from initial positioning and messaging to cross-functional execution.

- Strong analytical skills with the ability to synthesize market data, customer feedback, and competitive intelligence into actionable marketing strategies.

- Exceptional communication and interpersonal skills, with the ability to influence cross-functional stakeholders and build consensus across technical and non-technical teams.

- A minimum of 3 to 4 years of experience in B2B SaaS product marketing, with a track record of driving measurable growth in a fast-paced environment.

- Ability to thrive in a distributed work environment, maintaining high levels of autonomy and collaboration across multiple locations in India.

Tags: B2B Marketing, SaaS Product Marketing, Product Marketing