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Job Description: Senior Manager/Director of Marketing Growth - EdTech Startup Position: Senior Manager/Director of Marketing Growth Location: Bangalore (Work from Office) HSR Layout Type: Full-time Reports to: CEO About Us: BrightChamps is a rapidly growing EdTech startup dedicated to revolutionizing education through innovative digital solutions. We provide cutting-edge tools and resources to empower educators and enhance the learning experience for students worldwide. Join our dynamic team and be part of a mission-driven organization that's shaping the future of education. Role Overview: We are seeking a strategic and results-driven Senior Manager/Director of Marketing Growth to lead our marketing efforts and drive user acquisition, engagement, and retention. This role requires a visionary leader with a deep understanding of digital marketing, growth hacking strategies, and data-driven decision-making. The ideal candidate will have a proven track record of scaling marketing initiatives in a startup environment and extensive experience in performance marketing, particularly on channels like Facebook and Google. Key Responsibilities: - Develop and execute comprehensive marketing growth strategies to drive user acquisition, engagement, and retention. - Lead, mentor, and grow a high-performing marketing team, fostering a culture of creativity and innovation. - Utilize data analytics and market research to identify growth opportunities, optimize marketing campaigns, and measure performance. - Oversee multi-channel marketing initiatives, with a strong focus on performance marketing on platforms such as Facebook and Google. - Manage and optimize digital advertising campaigns, ensuring maximum ROI and effective budget allocation. - Collaborate with product, sales, and customer success teams to align marketing efforts with overall business objectives. - Develop and implement SEO/SEM strategies to enhance online visibility and search rankings. - Stay updated with industry trends, emerging technologies, and competitive landscape to ensure the company remains at the forefront of marketing innovation. - Develop and maintain strong relationships with key stakeholders, including partners, influencers, and media outlets. Qualifications: - Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred. - 7+ years of experience in marketing, with at least 3 years in a leadership role, preferably in a startup or high-growth environment. - Proven track record of developing and executing successful marketing growth strategies, with a strong emphasis on performance marketing. - Extensive experience managing and optimizing campaigns on platforms such as Facebook and Google. - Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. - Expertise in digital marketing channels and tools, including SEO, SEM, social media, email marketing, and analytics platforms. - Excellent leadership, communication, and interpersonal skills. - Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities. - Passion for education and a deep understanding of the EdTech landscape is a plus. What We Offer: - Competitive salary and equity options. - Comprehensive health benefits. - Opportunity to work with a talented and passionate team. - Flexible work environment with remote work options. - Professional development and growth opportunities.

Bangalore

BrightChamps - Head - Marketing Growth - US Market 

Job Description for BrightChamps - Head - Marketing Growth - US Market  in BRIGHTCHAMPS TECH PRIVATE LIMITED in  Bangalore for (5-13) years of experience. Apply Now!

BrightChamps - Head - Marketing Growth - US Market  | iimjobs.com