Bridgesoft - Manager - Digital Marketing

About Bridgesoft:

Bridgesoft is a leading provider of Identity and Access Management (IAM), Cybersecurity, and Digital Transformation solutions. We help organizations secure their digital environments through innovative technology solutions and strategic consulting services.

Role Overview:

The Digital Marketing Manager will be responsible for defining and executing Bridgesoft's overall marketing strategy, ensuring brand consistency, overseeing content quality, managing digital campaigns, and providing leadership for all marketing initiatives.

Key Responsibilities:

- Marketing Strategy & Leadership: Develop and execute comprehensive digital marketing strategies aligned with business objectives.

- Brand Management: Maintain and strengthen Bridgesoft brand identity across all channels.

- Creative Review & Approvals: Review and approve social media creatives, marketing videos, promotional campaigns, event marketing materials, and product marketing collateral.

- Content Strategy & Quality Control: Review and approve blog articles, website content, case studies, whitepapers, and email campaigns.

- Website Oversight: Review website designs and UI/UX recommendations.

- Digital Marketing Campaigns: Manage and optimize SEO, LinkedIn marketing, email marketing, and social media marketing.

- Analytics & Reporting: Track KPIs and marketing performance metrics.

- Team Collaboration: Coordinate with product, design, and leadership teams.