Brick&Bolt - Manager - Performance Marketing

Description :

We are looking for an experienced Performance Marketing Manager to lead our digital growth initiatives across channels. The ideal candidate will own the end-to-end performance marketing strategy from planning and execution to optimization and ROI measurement driving user acquisition, engagement, and retention through data-backed campaigns. This role requires a mix of strategic thinking, analytical skills, and hands-on campaign management experience across paid and organic digital channels.

Key Responsibilities :

- Plan, execute, and optimize lead generation campaigns across channels (Google Ads, Meta, LinkedIn, etc.)

- Own end-to-end campaign lifecycle: strategy, execution, tracking, and optimization

- Drive high-quality leads while maintaining cost efficiency (CPL, CAC)

- Manage multi-channel campaigns and allocate budgets effectively

- Own campaign budgets and ensure optimal ROI/ROAS

- Analyze funnel performance and identify growth opportunities

- Drive revenue impact through data-driven decision-making

- Work closely with sales/inside sales teams to improve lead-to-customer conversion

- Optimize landing pages, targeting, creatives, and messaging

- Lead and manage a team of performance marketers

- Set clear KPIs and targets for team members

- Monitor performance and provide regular feedback and coaching

- Drive a high-performance, data-driven culture

Qualifications :

- Bachelors/PG degree in Marketing, Business, or related field

- 4- 9 years of experience in performance marketing/growth roles

Preferred Experience :

- Experience in high-growth startups or digital-first businesses

- Exposure to B2C/B2B lead generation funnels

- Experience managing budgets (50L+ monthly or higher)

- Proven track record of scaling campaigns and improving ROI