Brego Business - Senior Manager - Performance Marketing

Senior Manager Performance Marketing

Job Description:

At Brego Business, we help brands grow through data-driven performance marketing.

As we scale, we are looking for a Senior Manager Performance Marketing to lead high-impact campaigns, mentor a growing team, and ensure the highest standards in campaign execution and performance.

Key Responsibilities:

- Lead the planning, execution, and optimization of paid marketing campaigns across platforms including Google, Meta, LinkedIn, and more.

- Drive performance for both lead generation and eCommerce clients with individual client spends exceeding INR 2L+ monthly.

- Oversee 4 to 5 key client accounts, ensuring consistent performance, reporting, and client satisfaction.

- Manage, mentor, and train a team of junior performance marketers, ensuring continuous learning and development.

- Conduct regular quality checks across campaigns to ensure delivery aligns with brand guidelines, performance benchmarks, and platform best practices.

- Set and maintain standards for campaign hygiene, data integrity, and execution excellence.

- Drive deep campaign analysis and prepare insightful performance reports for clients and internal stakeholders.

- Translate data into actionable strategies, and guide team members on optimization logic and implementation.

- Provide creative direction for ad copies and visual content to ensure they align with performance goals.

- Work cross-functionally with designers, content writers, and account managers to drive campaign success.

- Stay ahead of consumer behavior trends and platform algorithm changes to refine strategy continuously.

Skills & Qualifications

- Minimum 5+ years of hands-on performance marketing experience, preferably at a digital marketing agency.

- Experience in managing and mentoring junior marketers and overseeing campaign quality.

- Deep knowledge of Google Ads, Meta Ads Manager, and LinkedIn Ads.

- Familiarity with tools like Google Tag Manager, GA4, Meta Pixel, Events Manager (required); SEMRush, Moz, Looker Studio (preferred).

- Strong analytical mindset with an ability to turn data into insights.

- Excellent communication, leadership, and organizational skills.

- High initiative, ownership mindset, and a passion for digital performance.

Join Us

If you're looking to elevate your performance marketing career while leading high-impact campaigns and a motivated team, Brego Business is the place for you.