Branding Head - Chemical/Building Material/FMCG

- Must have the ability to translate business objectives into clear & cogent marketing objectives

- Ability to build & execute annual marketing plans aligned to the long term marketing strategy

- Must be skilled in driving rapid penetration led growth in underpenetrated categories by driving relevance

- Must have ability to build brand salience with limited budget against strong incumbents with deep pockets

- Must have the ability to develop CVP that maximizes value for both consumers & the business

- Ability to collaborate extensively with large cross functional teams to drive marketing agenda & GTM rollout

- Skilled at measuring impact of marketing initiatives to drive continuous improvement

- Engage multiple internal stakeholders (legal, technical, product managers & channel partners) to drive the annual marketing agenda at speed.

- Drive multiple agency partners (creative agency, packaging design agency, digital agency) to get high quality marketing content/ collateral etc. as per timeline.

- As a brand custodian, ensure consistency in branding & messaging pan India - that reflects the stature UltraTech a leader brand.

- Track competitive activity to inform the GTM strategy & design plans to maximize market impact

- Build & strengthen organizational processes & capability to best serve the changing needs of customers

- Must be capable of managing agency relationship to get NPD & BPD work done on priority & extract quality