Branding & Digital Marketing Lead

WHAT YOU WILL DO | JOB RESPONSIBILITIES

In this role, you will:

- Lead brand strategy, messaging, and positioning across digital and offline channels.

- Plan and execute integrated digital campaigns (organic + paid).

- Manage PPC campaigns via Google Ads and Meta platforms.

- Monitor and analyze performance using Google Analytics 4 (GA4).

- Drive social media marketing on LinkedIn, Instagram, and Twitter.

- Oversee content creation and creatives using Canva.

- Execute product launches, influencer marketing, and brand collaborations.

- Ensure website UI consistency, data integrity, and compliance reviews.

- Track KPIs and optimize campaigns for maximum ROI.

WHAT YOU WILL BRING | REQUIRED QUALIFICATIONS | YOUR PROFILE

The top candidate will have the following skills:

- 3-5 years of experience in brand development and digital marketing.

- Proven expertise in digital campaigns, content marketing, and influencer partnerships.

- Strong knowledge of Google Ads, Meta Ads, GA4, and social media platforms.

- Experience in leading content creation and creative design tools (e.g., Canva).

- Ability to analyze KPIs, optimize ROI, and deliver measurable marketing outcomes.

- Excellent communication, leadership, and team management skills.

BONUS QUALIFICATIONS | IDEALLY YOU HAVE:

- MBA in Marketing , branding and communication from Tier-1 ,Tier-2 college.

- Experience in scaling digital marketing operations and managing cross-functional teams.

- Exposure to product launch strategies and collaboration with external stakeholders.

LOCATION: Jaipur

OUR VALUES:

We are committed to building strong brand equity and delivering measurable digital growth. Our values guide every campaign and collaboration:

Customer-Centric Solutions

Innovation & Excellence

Integrity & Transparency

Data-Driven Decision Making