About the Company: We are a well-funded, high-growth startup on a mission to redefine how people connect and combat loneliness in the AI age. Our founding team brings deep expertise in launching and scaling global consumer products, including successful dating apps and unicorn ventures. Backed by top-tier institutional investors, we are building a differentiated platform that leverages cultural insight, advanced AI, and a novel recommendation engine to offer a fun, social, and effective dating experience. Our goal is to create a globally recognized brand that resonates with the next generation of users. Role Overview: As the Brand Strategy Head, you will lead the development and execution of the brands identity, voice, and growth strategy in India and international markets. This is a high-impact, founding team role ideal for someone who is passionate about building a global consumer brand from scratch, enjoys cultural storytelling, and thrives in fast-paced, creative environments. You will work closely with the product, growth, and creative teams to ensure the brand is cohesive, compelling, and culturally relevant. Key Responsibilities: Brand Strategy & Storytelling: - Define the brands identity, tone, vision, and purpose from the ground up. - Collaborate with product teams to ensure brand and product experiences align seamlessly. - Build a brand that is scalable, global, and culturally forward. - Own and evolve brand storytelling, positioning, and messaging to stand out in a competitive landscape. - Craft a unique voice that connects with young, urban audiences. - Ensure consistent brand messaging across all touchpoints social, digital, PR, and in-app. Content Creation & Marketing: - Lead the creation of engaging, shareable digital content (social, blog, video, influencer campaigns). - Work with creative and design teams to develop visually compelling brand assets. - Launch innovative marketing campaigns that drive user engagement and acquisition. Growth via Organic & Inorganic Marketing: - Design and implement paid marketing strategies across digital platforms (social, search, app stores, etc.). - Manage agency and influencer partnerships to expand brand reach and awareness. Community Building & Engagement: - Build and manage online communities to strengthen user engagement and brand loyalty. - Collaborate with CRM and product teams to ensure a unified and engaging user experience across channels. Cross-Functional Collaboration: - Partner with creative, product, PR, and regional teams for feature launches and integrated campaigns. - Drive earned media and strategic partnerships through collaboration with external partners. Performance Tracking & Analytics: - Define KPIs for brand marketing initiatives and continuously track performance. - Use analytics and insights to inform marketing decisions and optimize strategies. Who You Are: - 510 years of experience in brand marketing, ideally in new-age consumer tech, social, or D2C brands. - Strong storyteller with a knack for building emotional connections through brand narratives. - Skilled content creator with an eye for what works in digital and what drives virality. - Experienced in paid marketing, influencer strategies, and performance channels. - Analytical mindset with the ability to turn data into actionable insights. - Strong collaborator, capable of cross-functional leadership and stakeholder alignment. - Passionate about culture, consumer behavior, and the evolving tech landscapeespecially in the dating and social space. Why This Role: - Opportunity to shape a global brand from inception and influence the future of social connection. - Work alongside a visionary team with deep experience in building large-scale consumer businesses. - Enjoy a creative, fast-paced, and mission-driven work environment. - Competitive compensation and flexible work arrangements. - Be part of a founding team building one of the next major players in the dating and social space.

Gurgaon/Gurugram

Bangalore

Brand Strategy Head - B2C/D2C Startup 

Job Description for Brand Strategy Head - B2C/D2C Startup  in Grassik Search Pvt Ltd in  Gurgaon/Gurugram Bangalore for (5-13) years of experience. Apply Now!